Digital Marketing Analytics
Accurate Insights = Better Marketing ROI

Our advanced analytics services unite technology and human intelligence to turn your marketing data into actionable insights.

"We couldn't have done what we did without the significant contributions from O8. You guys were responsive and helpful, and dedicated to the project. You all performed wonderfully."

- Tunde Giwa
The Julliard School
Tunde Giwa, Chief Technology Officer

Trusted By Big Names, Accessible To Smaller Organizations

University of Minnesota
helpsystems
UNA-USA
Cornell University
Estee Lauder
Ryan Companies

O8 uses Google Analytics, HubSpot and other technologies to build robust integrated campaign tracking processes. Combined with A/B testing and custom reporting, our closed-loop data analytics services generate revenue-specific channel data, giving you the deep, actionable insights required to fine-tune and improve marketing strategies for better ROI.

growth chart and arrow

Professionally set up Google Analytics to capture real-time campaign data, track user engagement, and monitor conversion metrics.

A/B Testing

Running A/B split test experiments to introduce data-driven changes and enhance user engagement, lower bounce rates, and boost conversions.

custom dashboards

Custom dashboards and reports covering user experience, content effectiveness, and acquisition paths to identify areas of improvement.

closed loop analytics

Connecting market planning, execution, feedback, and analytics in a continuous closed loop to progressively improve marketing outcomes.

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Web Analytics Services

Analytics Setup

Setting up Google Analytics and associated technologies like Google Tag Manager requires advanced skills and expertise to ensure all components are set up correctly. 

Our analytics experts have extensive experience:

  • Creating measurement plans
  • Developing analytics events to track conversions
  • Segmenting data to unlock insights
  • Leveraging Analytics Intelligence, a machine learning analytics tool
  • Using goals to track conversions
  • Combining multiple sources of data (e.g., Search Console)
  • Creating filtered views

We customize your analytics setup to align with marketing goals, ensuring all data points match key performance indicators (KPIs) and generate actionable data.

Analytics Administration

Constant monitoring and administration are required to extract maximum value from analytics platforms and setups.

O8 provides analytics monitoring and administration services to ensure you collect the correct data, organize it in useful ways, and pass it on to management in an actionable format. 

The administration process includes ensuring all monitored assets are reliably generating data.

We also ensure that analytics parameters are adjusted accordingly whenever there are changes in KPIs or goals to avoid data mismatching with priorities.

Work with O8 as your analytics partner to ensure your analytics setup performs at a high level of fidelity and conformity to objectives.

Analytics Insights

Collecting data with Google Analytics and related tools and extracting meaningful insights can be challenging.

At O8, we have mastered the science of interpreting analytics data over the ten years we have used the platform.

Over this time, we have analyzed millions of data points, understanding how each data set fits into a client’s big-picture marketing plan. 

We collect and analyze data that includes page views, time on page, bounce rate, traffic sources and medium, devices, sessions, session duration, and much more.

We have the experience and skills to turn all data points into non-technical, actionable insights that management can understand and adopt, providing your marketing department with credible proof of campaign success.

Setting up Google Analytics and associated technologies like Google Tag Manager requires advanced skills and expertise to ensure all components are set up correctly. 

Our analytics experts have extensive experience:

  • Creating measurement plans
  • Developing analytics events to track conversions
  • Segmenting data to unlock insights
  • Leveraging Analytics Intelligence, a machine learning analytics tool
  • Using goals to track conversions
  • Combining multiple sources of data (e.g., Search Console)
  • Creating filtered views

We customize your analytics setup to align with marketing goals, ensuring all data points match key performance indicators (KPIs) and generate actionable data.

Constant monitoring and administration are required to extract maximum value from analytics platforms and setups.

O8 provides analytics monitoring and administration services to ensure you collect the correct data, organize it in useful ways, and pass it on to management in an actionable format. 

The administration process includes ensuring all monitored assets are reliably generating data.

We also ensure that analytics parameters are adjusted accordingly whenever there are changes in KPIs or goals to avoid data mismatching with priorities.

Work with O8 as your analytics partner to ensure your analytics setup performs at a high level of fidelity and conformity to objectives.

Collecting data with Google Analytics and related tools and extracting meaningful insights can be challenging.

At O8, we have mastered the science of interpreting analytics data over the ten years we have used the platform.

Over this time, we have analyzed millions of data points, understanding how each data set fits into a client’s big-picture marketing plan. 

We collect and analyze data that includes page views, time on page, bounce rate, traffic sources and medium, devices, sessions, session duration, and much more.

We have the experience and skills to turn all data points into non-technical, actionable insights that management can understand and adopt, providing your marketing department with credible proof of campaign success.

Why B2B Companies Choose Our Web Analytics Services

o8 logo

Marketing analytics can feel like looking for a needle in a haystack – O8 has worked with analytics for ten years and can help you separate the signal from the noise.

  • O8 is a full service, top-tier analytics agency
  • A long-standing presence in Minneapolis 
  • Customer-centered digital marketing expertise with data-driven analysis 
  • Data-centric web development with integrated data collection and analytics 
  • Proven web optimization services to increase web traffic 
  • A marketing company that collaborates directly with your team 
  • 24/7 support
  • Proven digital marketing expertise and results 
  • Transparent, responsive, and collaborative 
  • Partnerships to lower costs for cost-effective pricing 

How Do We Work?

1

 We assign an experienced Client Experience Lead (CXL) to your account, who serves as the main liaison between your team and ours.

2

Your CXL manages workflow, quality, skillset assignment, and timelines. You get a transparent project portal with an overview of all work being done.

3

We open up communication with your assigned team as they begin to become a part of your daily workflow.

Client Testimonials

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Medsource

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
David Wargin
VP of Marketing
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Helpsystems

The team at O8 has been instrumental in helping our company elevate our web user experience...

Leila De la Fuente
Leila De la Fuente
Senior Manager

Ready to Get Started?