HubSpot Marketing Agency
Build and Optimize Your HubSpot Ecosystem With a Certified Partner
Learn how to generate more leads and drive sales with a Certified HubSpot Partner
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Stop Getting Stuck on HubSpot
HubSpot's complexity can leave you adrift. We've seen it countless times as a long-time partner. Let's ditch the solo act. We'll handle the heavy lifting, so you can focus on what matters most:
- Creating a comprehensive content strategy for leads at the top, middle, and bottom of the funnel
- Programming HubSpot to nurture and capture leads
- Designing and building emails, landing pages, and forms
- Custom lead scoring implementation
- Generating detailed reports that showcase marketing's impact on revenue
- And that's just the tip of the iceberg!
Trusted By Big Names, Accessible To Smaller Organizations
The team at O8 has been instrumental in helping our company elevate our web user experience...
O8 has in-depth experience with HubSpot’s Marketing, Sales, Service, CMS, and Operations Hubs. We show you how to use this comprehensive, closed-loop marketing suite to fit your business needs. With our certifications and services, you can generate leads, acquire customers, and create brand advocates.
Customer Relationship Management (CRM)
O8 is a HubSpot partner. We use the platform’s customer relationship management (CRM) tool to optimize your sales and marketing workflows.
Content Management System (CMS)
With HubSpot’s content management system (CMS) solution, O8 manages your website and grows your online presence with digital marketing.
Marketing Automation
O8 transforms manual marketing processes into systematized tasks with HubSpot’s marketing automation. So you can pay attention to your bottom line.
Inbound Methodology
O8 embraces HubSpot’s inbound marketing strategies to build your sales process around the buyer’s journey and bring customers to you.
Explore in Detail
Why HubSpot
HubSpot is a software-as-a-service (SaaS) company. It provides unified views of your customers across all of your teams.
The platform is the epitome of optimization — offering many functions within one system.
HubSpot is a CRM, a CMS, an e-commerce management tool, a ticketing app, a chat app, and an analytics tool.
You can sign up for separate plans, create your own bundle, or get the CRM Suite, which includes the Marketing, Sales, Service, CMS, and Operations Hubs.
With HubSpot, all your teams create connections with customers throughout their journeys.
These relationships allow your business to deliver best-in-class customer experiences.
HubSpot and O8
O8 loves HubSpot because you can customize it to fit your business needs — and it’s easy to use.
The award-winning platform offers a great user experience with high-quality training materials.
But HubSpot’s courses go beyond teaching you how to use its tools.
The platform covers many digital marketing topics on its blog — for free.
HubSpot also operates on a “pay as you grow” model.
You can start with the free CRM and add more tools as your business needs change.
Comprehensive Services
As a HubSpot partner agency, O8 helps your business get the most out of the features that come with each hub.
- Marketing Hub: lead generation, marketing automation, analytics
- Sales Hub: advanced CRM, meeting scheduling, payments
- Service Hub: tickets, customer feedback, knowledge base
- CMS Hub: drag-and-drop editor, SEO recommendations, website themes
- Operations Hub: data sync, programmable automation, data quality automation
Why Brands Choose O8 for HubSpot CRM Services
- Easy-to-read reporting dashboards
- SEO and content marketing
- Syncing with external paid ad networks
- Nurture campaigns
- CMS website integration (Drupal, WordPress, and others)
- Salesforce integration
- CRM customization, automation, and workflow setup
- HubSpot CMS design and development
- Sales enablement
- Marketing services
- Email marketing
- Website design
- Free HubSpot templates
Learn how this platform can grow your business by setting up a free, no-commitment consultation with one of our HubSpot experts today.
Reliable and Recognized
Get Started, Worry-Free
1. Competitive Analysis
Get a free competitive analysis from an O8 senior strategist, showing how you can close the gaps between you and your competitors.
2. Custom Prototype
Get a free custom prototype to give you an idea of our unique point of view and the caliber of work you'll receive.
3. ROI Analysis
See how results and ROI can be achieved over time. We do this by mapping out the positive impact on your business using a data-driven formula.
4. Select Engagement
Select your desired engagement model — from an initial pilot project to an ongoing retainer. With this, you will receive a strategic plan with a timeline and deliverables.
Client Testimonials
The team at O8 has been instrumental in helping our company elevate our web user experience...
As our company works to deliver essential medical products and services to our customers, O8 has been a critical partner in our efforts to drive greater awareness and respond quickly to customer needs.
What Is a HubSpot Agency Partner?
As a HubSpot Solutions Partner, O8 has access to priority support and exclusive resources.
We use these assets from the platform’s partner program for team education and client onboarding.
O8 highly recommends HubSpot to our clients because we use it in our daily sales and marketing operations.
What Does CRM Mean?
CRM stands for customer relationship management.
This software incorporates tools, strategies, and processes to access and organize your customer data.
A CRM helps you manage relations between your business and customers.
What Is a CRM Platform?
A CRM platform tracks interactions, data, and notes about your prospects and customers.
It gives your sales, marketing, service, accounting, and management teams access to real-time data. So they can personalize customer journeys at every touchpoint.
Storing everything in one CRM system reduces paperwork, accelerates communication, and enhances customer satisfaction.
Do I Need a CRM Platform?
If you want to scale your sales, marketing, and customer experience (CX) while ratcheting up company revenue to its highest possible level, then yes. Removing silos from all three of these company functions ensures a strong Revenue Operations or "RevOps" foundation.
Why Should I Use a CRM?
Organizations that use CRMs see increased rates of customer satisfaction and retention. If you’re interested in business growth, use a CRM to:
- Keep prospect information in a central location
- Boost productivity among reps
- Foster important business relationships
- Help your team close more deals
- Improve customer experience
- Increase revenue
What Is a Martech Stack?
A MarTech stack is a group of technology solutions that help you run digital marketing campaigns.
Essential functions include automating tasks and streamlining workflows.
Your MarTech stack enables you to make data-driven decisions.
It also measures performance so you can maximize effectiveness and cut costs.
How to Choose the Best Martech Stack for Your Business
You don’t want to assemble a random set of MarTech solutions and see how things go. Instead, you need to follow a step-by-step strategy to find the best mix of tools to achieve your business goals:
- Identify needs
- Take inventory
- Determine budget
- Research solutions
- Choose your products
- Install and test
Best CRM Platforms: HubSpot vs. Salesforce
HubSpot
HubSpot is a great CRM platform for small and medium-sized businesses (SMBs), enterprises, organizations, institutions, and startups.
It’s user-friendly with a limited-feature free plan — plus paid plans with upgrades.
HubSpot is easy and budget-friendly without compromising on excellent features and the ability to solve complex problems.
However, it is lacking some of the truly complex, extensive features of Salesforce, although it is catching up each day.
Salesforce
Salesforce can be a solid CRM platform for mid-sized to large businesses, but it's extremely complex, more expensive, and much less usable than HubSpot.
The great thing is that HubSpot and Salesforce can be integrated, allowing the broader organization to enjoy the usability of HubSpot while leaving the complexity of SalesForce to smaller, more focused teams.
Salesforce offers sophisticated tools to manage leads and analyze opportunities.
Salesforce excels at customization, analytics, and advanced features.
Benefits of HubSpot CRM
The benefits of bringing a HubSpot CRM into your business may surprise you. With this platform you can:
- Work within a centralized database across your organization
- Manage prospect interaction and communication
- Automate data entry
- Get reminders to follow up with prospects
- Organize contact data
- Segment customers
- Create sales reports
- Forecast sales
- Scale your sales process
- Encourage team communication
- Make administrative tasks efficient
- Continue using the software as your company grows
How O8 Helps You Close the Loop
O8 teaches you how to use HubSpot’s tools to close the loop and maximize revenue.
With closed-loop marketing (CLM), your organization identifies which marketing efforts lead to sales.
Here’s how it works:
- The sales team shares results with the marketing team.
- The marketing team tests new ideas to improve marketing campaigns.
- The marketing team generates better leads to share with the sales team.
The goal of CLM is to eliminate guesswork and show a return on investment (ROI) from marketing efforts.
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At O8, we take the time to listen and align strategies with your team before setting goals and getting to work.
These are the steps we will take to get the ball rolling:
- Learn: Review what's working and what's not with your strategies.
- Assess: Discuss areas of opportunity for improvements.
- Plan: Present learnings and a plan to implement suggested improvements.
- Review: A project summary with critical next steps is delivered for review.
