Companies in trouble or facing a recession.

Historically we have not replaced anyone and instead have helped make existing marketing teams more effective, helping businesses avoid new hires. However, some companies may be faced with a great deal of pressure and tough decisions.

1. If staffing has been reduced or furloughed, we can often fill gaps at a lesser cost than rehiring.
2. No matter your situation, we can bring a fresh perspective that skyrockets your marketing ROI and pumps in new ideas.
3. Since all of our clients are marketing teams at other companies, we know what everyone else is doing right now, and can share ideas. Now is the time to infuse new knowledge, capacity, and ideas into your marketing and digital presence to help you adapt.

We have seen companies fire entire marketing teams because they outsourced so much of the work to vendors. These vendors rarely communicate and share knowledge, let alone act as a true extension of your team.

This causes inefficiency to skyrocket, results to plummet, and costs to soar. At a certain point, the CEO asks the marketing team, "what are you actually doing here?"

We call this inefficiency "vendor spaghetti." A fractional team is the best solution to vendor spaghetti. We call this "near-sourcing" since it is very different from outsourcing.  

Great! Many of our clients do. But, unless your marketing team has all 18 roles filled and you're hiring to complete the last one, it usually makes more sense to hire a fractional team.  

Traditional agencies do not function as an extension of your team. They want to win work and bill hours, whereas your coworkers just want your company (and hopefully you as an individual) to succeed. We act as your coworkers. If you don't succeed long-term, neither do we. 

Agencies generally want to take entire projects off your plate, whereas we want to help you execute projects – we still want your input, creativity, inspiration, and insider context and company knowledge. Also, many needs aren't even a "project" -- they're simple requests. We help you get those done, too.  

Finally, agencies tend not to be proactive or responsive, and simply do what they're told. They'll get back to you— on their timeline. A good coworker, however, is proactive, responsive, says something when they see something, and gives honest input and helpful suggestions. They know what needs to be done before you even have to ask. 

Yes, that's exactly how it works! Your existing marketing team holds the in-house context, internal company relationships, and works as our creative partner. 

We help them be more successful, produce stronger work, stay relevant and sophisticated, and focus on what they do best. Everyone wins!

If anything, we keep the threat of upper management at bay because the marketers we work with start producing better results by working with us! As the company grows, they do bring some of these roles in-house, and that’s ok, we are happy for them when they do!

As digital marketing gets more technical and complex, marketers are wearing too many hats. It's impossible for them to wear all 18, and painful to wear more than a few.

This leads to burn-out, sub-par results, and marketing that just plain doesn't work.

It's impossible for one person to know and do everything.

Sometimes businesses hire a fractional CMO if they can't afford a full-time, experienced CMO at upwards of $175,000 per year.

You can get the same benefits of a fractional CMO at about half the cost, plus our 18-role team.

Whereas a fractional CMO's revenue is usually spread across one person, ours is spread across a team, so we cost less.

Unless they work with us, a fractional CMO does not have a team like ours at their disposal. Instead, they hire contractors and agencies who: 

• don’t know you or each other
• aren't part of a team; aren't part of your team 
• are more costly and less efficient than a consolidated team
• don’t share the same knowledge and processes
• don't share the same desire to serve you