THE FRACTIONAL MARKETING TEAM

Fuel your marketing team with diverse expertise at a fraction of the cost of hiring.

Download Our Fractional Marketing Team eBook

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HOW IT WORKS

We'll seamlessly integrate with your team for any role you need

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We fill up to 18 different roles on an hourly basis

Any role can be filled by:

  • 1Your team members
  • 2Our team members
  • 3Both teams, via role supplementation

Marketing Side

Marketing Data Architect
Marketing Data Architect
Marketing Data Architect
You
You
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Chief Marketing Officer (CMO)
You
You
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Marketing Automation Expert
Marketing Automation Expert
Marketing Automation Expert
You
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You
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Marketing Strategist
Marketing Strategist
Marketing Strategist
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You
You
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SEO Specialist
You
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You
Paid Advertising Specialist
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You
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You
Customer Experience + CRO
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You
You
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Copywriter
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You
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You
Graphic Designer
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You
You
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Tech Side

Chief Technical Strategist
Chief Technical Strategist
Chief Technical Strategist
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You
You
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Technical PM
Technical PM
Technical PM
You
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You
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Lead Technical Architect
Lead Technical Architect
Lead Technical Architect
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You
You
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User Experience Designer
User Experience Designer
User Experience Designer
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You
You
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Web Designer
Web Designer
Web Designer
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You
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You
Front-end Developer
Front-end Developer
Front-end Developer
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You
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You
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Back-end Developer
Back-end Developer
Back-end Developer
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You
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You
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Data and Business Analytics Expert
Data and Business Analytics Expert
Data and Business Analytics Expert
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You
You
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CRM Specialist and Integration Expert
CRM Specialist and Integration Expert
CRM and Integration Specialist
You
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You
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An Hourly, Embedded Digital Agency

Fractional marketing works like an extension of your team, and an embedded digital agency. Contracts are hourly and month-to-month so you can test-drive us and easily ramp up or down. We do everything from full-featured website redesigns to running your ads and social media. Our customer retention rates are above 95%! 
An Hourly, Embedded Digital Agency

Attain Marketing Team Success!

Free Strategy Session and Customized Plan

We will contact you via email to schedule or answer any preliminary questions. Expect a response within 24 business hours. 

  • Get a no-obligation free strategy session and customized plan to improve your marketing team.
  • Discuss your marketing team structure, goals, pain points, and opportunities for growth.
  • Strategy sessions take 10 minutes; up to 30 minutes for more in-depth discussions.

TRUSTED BY

FROM OUR CLIENTS

MedSource Labs

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
David Wargin
Manager

HOW IT WORKS

1

 We assign an experienced Customer Experience Lead (CXL) to your account, who serves as the main liaison between your team and ours.

2

Your CXL manages workflow, quality, skillset assignment, and timelines. You get a transparent project portal with an overview of all work being done.

3

We open up communication with your assigned team as they begin to become a part of your daily workflow.

HOW WE HELPED INOGEN ALLIANCE

  • Updated and simplified Drupal website and user journey experience
  • Technical SEO improvements
  • Created an interactive Associates map and interactive careers page
  • Built and optimized Google Ad campaigns

WHAT YOU GET

Google Data Studio dashboard

Google Data Studio dashboard

To track your marketing metrics, KPIs, and goals.

KPI document

Customised KPI document

KPI document with a defined strategy, business objective, and measurable KPIs.

Access to Our team

Access to Our team

Access to our rock star team that fills all 18 roles at a fraction of the cost of hiring.

Extremely high retention

Extremely high retention.

The same people stay with you for years.

Dedicated Customer Experience Lead

Dedicated Customer Experience Lead

Your point of contact who is trained in marketing and tech.

Access to Infrastructure

Access to our infrastructure

Access to our infrastructure for remote communication and collaboration.

Neuromarketing expertise

Neuromarketing expertise

We bring brain-based insight to your marketing!

CMS

CMS Expertise 

Advanced expertise in Drupal, WordPress, and other open source CMS platforms.

Need more? Just ask - we accept all challenges!
 

Watch Our Fractional Marketing Team Webinar

OUR TEAM

Seth headshot Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Laura Riskin Laura Riskin

VP, Operations

Roseville, Minnesota

Andy headshot Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Karen headshot Karen Pomazal

VP, Marketing

Naperville, Illinois

Cory headshot Cory Docken

VP, Digital Strategy

Minneapolis, Minnesota

Justin headshot Justin Johnson

Director, UX & Design

New Brighton, Minnesota

CK CK Ng

Lead Architect

Gelugor, Malaysia

Katie Katie Cudnowski

Business Manager and Marketing Asst.

Minneapolis, Minnesota

Answers to questions we commonly hear:

Do you replace marketing team members?

COVID-19 is changing many company dynamics.

Historically we have not replaced anyone and instead have helped make existing marketing teams more effective, helping businesses avoid new hires. However, companies are now faced with a lot more pressure and some tough decisions.

  1. If staffing has been reduced or furloughed, we can often fill gaps at a lesser cost than rehiring.
  2. No matter your situation, we can bring a fresh perspective that skyrockets your marketing ROI and pumps in new ideas.
  3. Since all of our clients are marketing teams at other companies, we know what everyone else is doing right now, and can share ideas. Now is the time to infuse new knowledge, capacity, and ideas into your marketing and digital presence to help you adapt.

I already have several vendors / how is this different from outsourcing?

We have seen companies fire entire marketing teams because they outsourced so much of the work to vendors. These vendors rarely communicate and share knowledge, let alone act as a true extension of your team.

This causes inefficiency to skyrocket, results to plummet, and costs to soar. At a certain point, the CEO asks the marketing team, "what are you actually doing here?"

We call this inefficiency "vendor spaghetti." A fractional team is the best solution to vendor spaghetti. We call this "near-sourcing" since it is very different from outsourcing.  

But I already have a CMO or some of these other roles filled!

Great! Many of our clients do. But, unless your marketing team has all 18 roles filled and you're hiring to complete the last one, it usually makes more sense to hire a fractional team.  

Why not hire a traditional agency to do this work?

Traditional agencies do not function as an extension of your team. They want to win work and bill hours, whereas your coworkers just want your company (and hopefully you as an individual) to succeed. We act as your coworkers. If you don't succeed long-term, neither do we. 

Agencies generally want to take entire projects off your plate, whereas we want to help you execute projects – we still want your input, creativity, inspiration, and insider context and company knowledge. Also, many needs aren't even a "project" -- they're simple requests. We help you get those done, too.  

Finally, agencies tend not to be proactive or responsive, and simply do what they're told. They'll get back to you— on their timeline. A good coworker, however, is proactive, responsive, says something when they see something, and gives honest input and helpful suggestions. They know what needs to be done before you even have to ask. 

Do you work with existing marketing teams?

Yes, that's exactly how it works! Your existing marketing team holds the in-house context, internal company relationships, and works as our creative partner. 

We help them be more successful, produce stronger work, stay relevant and sophisticated, and focus on what they do best. Everyone wins!

If anything, we keep the threat of upper management at bay because the marketers we work with start producing better results by working with us! As the company grows, they do bring some of these roles in-house, and that’s ok, we are happy for them when they do!

Why can’t I just hire another marketer?

As digital marketing gets more technical and complex, marketers are wearing too many hats. It's impossible for them to wear all 18, and painful to wear more than a few.

This leads to burn-out, sub-par results, and marketing that just plain doesn't work.

It's impossible for one person to know and do everything.

I’ve heard of a “fractional CMO” before. How is this different?

Sometimes businesses hire a fractional CMO if they can't afford a full-time, experienced CMO at upwards of $175,000 per year.

You can get the same benefits of a fractional CMO at about half the cost, plus our 18-role team.

Whereas a fractional CMO's revenue is usually spread across one person, ours is spread across a team, so we cost less.

Unless they work with us, a fractional CMO does not have a team like ours at their disposal. Instead, they hire contractors and agencies who: 

  • don’t know you or each other
  • aren't part of a team; aren't part of your team 
  • are more costly and less efficient than a consolidated team
  • don’t share the same knowledge and processes
  • don't share the same desire to serve you  

Ready to Get Started?