Lead generation services
Accelerate Growth with More Qualified Leads

O8’s highly experienced team uses analytics focused lead gen techniques to acquire high-value leads, providing you with a steady stream of MQLs.

A really great partnership that we value and plan to continue working with you.

- Leonard Pesheck
VITAL WorkLife
Leonard Peshack

Trusted By Big Names, Accessible To Smaller Organizations

University of Minnesota
helpsystems
UNA-USA
Cornell University
Estee Lauder
Ryan Companies

O8 works with your in-house sales and marketing team to generate more qualified leads. We come armed with the people, data, tools, and strategies to mount a formidable lead generation campaign that will help you exceed your sales targets. Contact us today and discover the benefits of our lead generation services.

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Lead Awareness

Combining digital marketing strategy, expert ad targeting, and proven inbound marketing and conversion techniques to grow your business.

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Lead Nurturing

Building trust in your products, services, solutions, and expertise through carefully crafted strategic content, events, and experiences.

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Lead Scoring

Collecting, collating, and analyzing data to extract key insights on the most valuable leads to pursue while continually fine-tuning persona profiles.

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Lead Conversion

Conversion Rate Optimization (CRO) using top-of-the-line tools and cutting-edge neuromarketing techniques to turn your website visitors into generated leads.

Explore In Detail

Lead Identification and Awareness

Identifying potential leads is the first step in an effective lead generation plan. Most marketing efforts falter because they target the wrong buyer personas or miss the decision-makers. O8 undertakes thorough research to identify the right prospects to target and understand their purchasing patterns, decision-making processes, and whether they are a match for your services. 

The next step we undertake is generating awareness of your products, services, solutions, or expertise. Marketing efforts often fail because prospects have simply never heard of your business. We use a combination of advertisements, search engine optimization (SEO), user experience (UX), and inbound marketing methods to generate brand awareness and add as many qualified prospects to the top of your conversion funnel as possible.

Content Strategy

Educating prospective customers increases awareness, recognition, and trust. For that reason, your content strategy serves as a powerful lead generation strategy that, when done correctly, can significantly boost your lead generation. O8 helps you create and deploy strategic educational tools like eBooks, webinars, and case studies, so that potential customers understand how your products, services, and solutions meet their needs. 

We also help you set up effective lead nurturing processes that tunes into prospects’ needs at every step of the conversion funnel. We then collaborate with you to formulate answers that address these concerns, further solidifying trust, consolidating brand awareness, and maintaining a connection with leads until they are ready to buy.

Lead Qualification and Scoring

As prospects enter the conversion funnel, we subject them to marketing lead qualification (MLQ) benchmarks so only those most likely to convert proceed down the funnel. The result is a steady stream of marketing qualified leads (MQL) that we hand off to your team to nurture further and convert. The process for sales teams is similar, with our lead generation process delivering qualified sales leads (SQL). 

Lead scoring also features prominently in our lead gen processes, enabling us to understand how each lead fits into your conversion funnel. Scoring components that we apply to the leads we generate for you are email open rates, website visits, resource downloads, and event registrations, among others.

Identifying potential leads is the first step in an effective lead generation plan. Most marketing efforts falter because they target the wrong buyer personas or miss the decision-makers. O8 undertakes thorough research to identify the right prospects to target and understand their purchasing patterns, decision-making processes, and whether they are a match for your services. 

The next step we undertake is generating awareness of your products, services, solutions, or expertise. Marketing efforts often fail because prospects have simply never heard of your business. We use a combination of advertisements, search engine optimization (SEO), user experience (UX), and inbound marketing methods to generate brand awareness and add as many qualified prospects to the top of your conversion funnel as possible.

Educating prospective customers increases awareness, recognition, and trust. For that reason, your content strategy serves as a powerful lead generation strategy that, when done correctly, can significantly boost your lead generation. O8 helps you create and deploy strategic educational tools like eBooks, webinars, and case studies, so that potential customers understand how your products, services, and solutions meet their needs. 

We also help you set up effective lead nurturing processes that tunes into prospects’ needs at every step of the conversion funnel. We then collaborate with you to formulate answers that address these concerns, further solidifying trust, consolidating brand awareness, and maintaining a connection with leads until they are ready to buy.

As prospects enter the conversion funnel, we subject them to marketing lead qualification (MLQ) benchmarks so only those most likely to convert proceed down the funnel. The result is a steady stream of marketing qualified leads (MQL) that we hand off to your team to nurture further and convert. The process for sales teams is similar, with our lead generation process delivering qualified sales leads (SQL). 

Lead scoring also features prominently in our lead gen processes, enabling us to understand how each lead fits into your conversion funnel. Scoring components that we apply to the leads we generate for you are email open rates, website visits, resource downloads, and event registrations, among others.

Why B2B Companies Choose Us for Lead Generation

 

o8 logo

Demand generation is a prerequisite for B2B growth – O8 has close to a decade of B2B sales and marketing experience; we know how to deliver results.

  • B2B lead generation experience combining inbound and outbound methods 
  • Our Lead Generation Services are strategic in nature
  • We think of growth in terms of years
  • We develop LeadGen strategies as part of a larger Go-To-Market Strategy
  • Proven B2B SEO services to increase inbound web traffic
  • We collaborate directly with your team
  • Proven B2B lead generation expertise and results
  • Transparent, responsive, and collaborative work process

 

Client Testimonials

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MedSource Home Page

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
David Wargin
VP of Marketing
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Helpsystems

The team at O8 has been instrumental in helping our company elevate our web user experience...

Leila De la Fuente headshot
Leila De la Fuente
Senior Manager

Ready to Get Started?