Account-Based Marketing
A Different Kind of Digital Agency

O8 partners with you to build successful ABM campaigns and champion ABM initiatives at the organizational level

“Thank you for all the hard work you’ve put in, I’ve learned a lot from you all and appreciated working with you a lot!”

- Brie Skolaski
GenoPalate
Brie Skolaski, Lead Product Designer

Trusted By Big Names, Accessible To Smaller Organizations

University of Minnesota
helpsystems
UNA-USA
Cornell University
Estee Lauder
Ryan Companies

As a leader in digital marketing strategy and services, O8 has unrivaled experience in working seamlessly with your existing team to incorporate ABM methodology. We collaborate with your internal marketing team and sales reps to implement and streamline your ABM program from initial conception through the full sales cycle.

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We perform an in-depth audit of your existing customers, marketing tactics, tech, and metrics to align with your marketing goals and identify the right accounts to target with your ABM strategy.

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O8 can set up your CRM and marketing automation platform so that your individual accounts and marketing campaigns are integrated for closed-loop analytics tracking.

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After solidifying your ideal customer profile, we help you build a pilot to give you a low-risk opportunity to test your target audience and sales funnel.

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With pilot results in hand, we work with your marketers and salespeople to address pain points, refine marketing tactics, and fully optimize your ABM foundation. 

Related Case Studies

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Driving Leads and Increasing Conversions in the World of Finance for IDS

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Conversion Rate Optimization for HelpSystems

Explore In Detail

What is Account-Based Marketing?

ABM is an outreach marketing approach that aligns your sales and marketing teams in the pursuit of target accounts—or, more specifically, important decision-makers that need to hear your marketing message.

In short, ABM turns the traditional lead-generation funnel upside down.

Rather than spreading a wide net for leads via content on social media, blogs, direct mail, or free webinars, companies court specific accounts with personalized content.

ABM doesn't replace inbound marketing tactics—it focuses them.

Why B2B Companies Are Considering ABM

Sales teams have always targeted high-value accounts, but modern technologies now enable sales and marketing teams to collaborate in a way that maximizes marketing efforts.

This doesn't mean that B2B marketers become salespeople or vice versa, but it does bring both departments together to focus on shared accounts.

Your marketing team creates individualized content for target account lists, and your sales team passes insights to the marketing team about what is or isn't working.

Benefits of Account-Based Marketing

ABM is a triple win for all stakeholders involved—sales, marketing, and customers.

By integrating your sales and marketing teams, the onus of growing ROI is no longer just on your sales team. 

Marketers are primed on your target audience, so they produce more effective marketing content for high-value accounts.

The tailored content drives faster sales and improves customer satisfaction, which leads to customer retention and evangelism.

ABM is an outreach marketing approach that aligns your sales and marketing teams in the pursuit of target accounts—or, more specifically, important decision-makers that need to hear your marketing message.

In short, ABM turns the traditional lead-generation funnel upside down.

Rather than spreading a wide net for leads via content on social media, blogs, direct mail, or free webinars, companies court specific accounts with personalized content.

ABM doesn't replace inbound marketing tactics—it focuses them.

Sales teams have always targeted high-value accounts, but modern technologies now enable sales and marketing teams to collaborate in a way that maximizes marketing efforts.

This doesn't mean that B2B marketers become salespeople or vice versa, but it does bring both departments together to focus on shared accounts.

Your marketing team creates individualized content for target account lists, and your sales team passes insights to the marketing team about what is or isn't working.

ABM is a triple win for all stakeholders involved—sales, marketing, and customers.

By integrating your sales and marketing teams, the onus of growing ROI is no longer just on your sales team. 

Marketers are primed on your target audience, so they produce more effective marketing content for high-value accounts.

The tailored content drives faster sales and improves customer satisfaction, which leads to customer retention and evangelism.

Why Brands Choose Us for Account-Based Marketing

o8 logo

You need an ABM program that's seamless and effective, and O8 has the diverse expertise to help your team achieve that goal.

  • A full technology review and setup to ensure you have the right tools for a successful ABM program
  • Expertise and agility to work within your preferred CRM and marketing software
  • Development of an ABM pilot to ensure your ABM strategy is on target with your objectives and has the support of all stakeholders
  • Organizational leadership and ABM championing to bring your team through the stages of the ABM hype cycle
  • Support for the whole sales process—from messaging and content marketing to A/B testing and revisions
  • Fluency in closed-loop reporting and analytics that ensures marketing alignment with key accounts
  • Hubspot Solutions Partner certification
  • A flexible service model that provides you with as much or as little assistance as needed
  • Collaborative, friendly, and transparent communication with clients
  • Competitive pricing for ABM implementation and optimization

How Do We Work?

1

 We assign an experienced Client Experience Lead (CXL) to your account, who serves as the main liaison between your team and ours.

2

Your CXL manages workflow, quality, skillset assignment, and timelines. You get a transparent project portal with an overview of all work being done.

3

We open up communication with your assigned team as they begin to become a part of your daily workflow.

Client Testimonials

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Medsource

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
David Wargin
VP of Marketing
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Helpsystems

The team at O8 has been instrumental in helping our company elevate our web user experience...

Leila De la Fuente
Leila De la Fuente
Senior Manager

Ready to Get Started?