Closed-Loop Marketing (CLM) gives marketers visibility to see the marketing efforts that lead to sales. It helps marketing teams measure which marketing campaigns are most successful, and why. In this podcast, we will take you through Closed-Loop Marketing and look at the role of CDPs, analytics, and marketing automation and how they help you close the loop.
Note: This podcast audio was taken from a live video recording where images/dashboards were shared and explained onscreen. You can view the video version here.