Cannabis Marketing Agency
Grow Your Cannabis Products and Services. Remain Compliant With Federal and Worldwide Laws.
Elevate Your Brand with Expert Cannabis Marketing Services
The cannabis industry is burgeoning, but with rapid growth comes unique challenges. Navigating the complex regulations, breaking through the stigma, and reaching your target audience can be daunting. Moreover, the market is flooded with competition, making it essential to stand out and establish a strong brand presence.
These hurdles can stall your business growth and prevent you from reaching your full potential. You need a marketing partner who understands the intricacies of the cannabis industry and can craft strategies to help your brand thrive.
Unique Challenges in Cannabis Marketing
- Complex Regulations: Staying compliant with advertising laws and regulations is crucial to avoid penalties and maintain your license.
- Stigma and Misconceptions: Overcoming negative stereotypes and educating the public about your products can be challenging.
- Fierce Competition: Differentiating your brand in a crowded market requires innovative and targeted marketing strategies.
- Digital Advertising Restrictions: Navigating the restrictions on cannabis advertising on major platforms like Google and Facebook can limit your reach.
At O8, we specialize in cannabis marketing services tailored to your specific needs. Our data-driven approach helps you navigate regulatory landscapes, overcome stigmas, and effectively reach your target audience. Our expertise empowers your brand to rise above the competition and establish a strong market presence.
Compliant Marketing. Everywhere
Our cannabis marketing strategies account for legal constraints in each state so that you can meet your financial goals while avoiding fines, penalties, and legal actions.
Advertise As Usual. Global Advertising Restrictions Don’t Limit Us
Even if cannabis is legal where you are, ad networks like Google, Meta, and YouTube see cannabis as an illegal and unsafe substance you can't advertise. O8's advertising veterans find legal, profitable, and long-lasting ways to promote your cannabis business across any platform to an even broader qualified audience than you anticipated.
Build Trust Among Cannabis Lovers and Skeptics
People still associate cannabis with social and ethical issues. Marketing messaging that only accounts for the needs and beliefs of a company's target market leads to backlash from advocacy groups and critics. O8 studies the perception landscape of your product or service and creates and executes strategies that build and maintain a positive brand image.
Land on a Personalized Message That Only a Qualified Prospect Can Relate To
Cannabis consumption is one aspect of your customer's lives. Generic messages that appeal to every consumer and neglect their unique needs will fall short. Our team crafts precise messages that only your qualified prospects will fully resonate with—often, they don't even involve the word "cannabis."
Marketing Campaigns You Can Financially Measure
We actively track and analyze the number of leads and sales our website brings to keep stakeholders invested in our engagement. Our inbound and outbound strategies align with your customers', stakeholders', and brand's needs while also providing a financial report of their value, which is always available to you.
Cannabis Marketing Services We Offer
- ABM campaigns
- Outsourced SDR
- Growth marketing
- CRM configuration
- Demand generation
- Go-to-market strategy
- Outbound pitch creation
- Lead nurturing and scoring
- Sales and marketing automation
- Paid advertising and media buying
- Sales consulting and pipeline analysis
- Unique value proposition development
- Search engine optimization for inbound
- Automated LinkedIn outreach campaigns
- Appointment setting and outbound calling
- High-performance web and app development
- Sales coaching and fractional sales leadership
- Buyer-focused messaging and asset development
- LinkedIn organic and thought leadership strategies
- Buyer personas and ideal customer profile (ICP) definition
Trusted By Big Names, Accessible To Smaller Organizations
We have gotten a lot of compliments on Aqua Bound, thank you for all of your and your team's hard work, it really looks great!
Client Testimonials
The team at O8 has been instrumental in helping our company elevate our web user experience...
As our company works to deliver essential medical products and services to our customers, O8 has been a critical partner in our efforts to drive greater awareness and respond quickly to customer needs.
Ready to build trust, generate leads, and scale your cannabis business?
Portfolio
Risk-Free Engagement Process
1. Competitive Analysis
Get a free analysis from a senior strategist that shows how to close the gap between you and your competitors.
2. Custom Prototype
Receive a prototype to explore our unique point of view and show the caliber of work you'll receive.
3. Business Impact
See how our positive impact on your business is mapped out, using data to show how we'll achieve results over time.
4. Strategy + Engagement
Let's get started with a strategic plan, timeline, and deliverables. Choose the right engagement model for you, from a pilot project to an ongoing retainer.
Unlock the full potential of your cannabis business. Remain compliant with all federal and global regulations.
Get a free analysis of your company and competition to measure the business value of investing in our cannabis marketing services. Our team of marketing industry veterans will reach out within the next four business hours, 9 a.m. to 5 p.m. central time, to review our service and how the free assessment works.
