Performance-Driven Digital Healthcare Marketing

Our proven healthcare marketing techniques help you attract more patients, meet marketing goals, and accelerate revenue growth. 

O8 has become a valued partner in our marketing efforts. Adam, Andy, and more recently, Hadley, have become an incredible resource and asset for us. As a team, they are fully dedicated to MedSource Labs success. They often go beyond the call of duty to make sure that our needs are met and that we are making smart decisions with our digital marketing strategy. The results of O8's hard work is evident in the numbers - undeniable proof that they are great at what they do!

- Anna Peterson
Marketing Manager, MedSource
Anna Peterson

Trusted By Big Names, Accessible To Smaller Organizations

University of Minnesota
helpsystems
UNA-USA
Cornell University
Estee Lauder
Ryan Companies

O8 uses best-in-class digital healthcare marketing tools and practices to support the customer acquisition and retention efforts of medical practices, providers, and healthcare organizations. Our approach maps your marketing efforts to the patient care journey resulting in greater engagement, higher customer satisfaction, and lower marketing costs.

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Mapping healthcare marketing strategies to patient life cycles while leveraging in-depth persona development and personalized engagement.

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Integrating regulatory compliant approaches conforming to healthcare marketing policies like HIPAA and Truth in Healthcare Marketing.

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Not just focused on one-off customer acquisitions but motivating customers to choose you as their long-term healthcare provider.

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Highlighting your services' innovative and human-centered nature without compromising your organization’s integrity and authority.

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Explore In Detail

Regulatory Compliance

Federal and state regulations govern healthcare marketing, making it a good idea to work with a healthcare marketing agency with years of experience in the space. 

For example, healthcare marketing regulations require that all forms be HIPAA compliant.

At the same time, the Truth in Healthcare Marketing Act stipulates that all marketing materials must be factual and refrain from misleading prospects with unsubstantiated claims. 

Working with a trusted healthcare marketing agency like O8 will give you peace of mind knowing that none of your marketing campaigns will result in a fine, penalty, or a worse regulatory sanction.

Patient-centered Marketing

The Institute of Medicine defines patient-centered care as “Providing care that is respectful of, and responsive to, individual patient preferences, needs and values, and ensuring that patient values guide all clinical decisions.” 

Our healthcare marketing version of this statement is: 

“Providing marketing that is respectful of, and responsive to, individual patient preferences, needs and values, and ensuring that patient values guide all marketing decisions.” 

We believe healthcare marketing should follow these guidelines and live up to the same ideals that the healthcare provider ascribes to when providing clinical services.

Creativity and Innovation

The healthcare industry provides a narrow path to growth, and we believe the only way to differentiate from the competition is through creativity and innovation. 

We achieve this for our clients by embracing a data-driven culture of iterative innovation.

We use tools like A/B testing, heatmaps, and analytics to identify any competitive gaps we can exploit to catapult your business ahead of the competition. 

From complete website rebuilds to integrated digital patient care experiences, we craft compelling narratives that attract more customers and give them powerful reasons to remain loyal customers. 

Federal and state regulations govern healthcare marketing, making it a good idea to work with a healthcare marketing agency with years of experience in the space. 

For example, healthcare marketing regulations require that all forms be HIPAA compliant.

At the same time, the Truth in Healthcare Marketing Act stipulates that all marketing materials must be factual and refrain from misleading prospects with unsubstantiated claims. 

Working with a trusted healthcare marketing agency like O8 will give you peace of mind knowing that none of your marketing campaigns will result in a fine, penalty, or a worse regulatory sanction.

The Institute of Medicine defines patient-centered care as “Providing care that is respectful of, and responsive to, individual patient preferences, needs and values, and ensuring that patient values guide all clinical decisions.” 

Our healthcare marketing version of this statement is: 

“Providing marketing that is respectful of, and responsive to, individual patient preferences, needs and values, and ensuring that patient values guide all marketing decisions.” 

We believe healthcare marketing should follow these guidelines and live up to the same ideals that the healthcare provider ascribes to when providing clinical services.

The healthcare industry provides a narrow path to growth, and we believe the only way to differentiate from the competition is through creativity and innovation. 

We achieve this for our clients by embracing a data-driven culture of iterative innovation.

We use tools like A/B testing, heatmaps, and analytics to identify any competitive gaps we can exploit to catapult your business ahead of the competition. 

From complete website rebuilds to integrated digital patient care experiences, we craft compelling narratives that attract more customers and give them powerful reasons to remain loyal customers. 

Why Healthcare Providers Choose Us for Digital Healthcare Marketing

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Healthcare marketing is a delicate balancing act. O8 has walked this tight-rope for close to a decade, we know how to deliver results.

  • O8 is a full-service, top-tier healthcare digital marketing agency 
  • Patient-centered user experience expertise with data-driven analysis
  • Healthcare web development with integrated content marketing 
  • Proven healthcare SEO services to increase web traffic
  • A healthcare marketing company that collaborates directly with your team
  • Proven healthcare marketing expertise and results
  • Transparent, responsive, and collaborative
  • Partnerships to lower costs for cost-effective pricing

How Do We Work?

1

 We assign an experienced Client Experience Lead (CXL) to your account, who serves as the main liaison between your team and ours.

2

Your CXL manages workflow, quality, skillset assignment, and timelines. You get a transparent project portal with an overview of all work being done.

3

We open up communication with your assigned team as they begin to become a part of your daily workflow.

Client Testimonials

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Helpsystems

I am very glad we decided to partner with O8. Specifically, I love that they drive the process for us, their proactive communication, and the fast, quality results regardless that we are likely the 'smallest fish in the pond' of clients.

Macaire Merkel headshot
Macaire Merkel
Sr. Education Manager
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Medsource

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin
David Wargin
Manager

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