• Our Team

    We are seasoned web developers and designers with vast experience optimizing websites into their best possible version.

  • Compliance and ADA

    There are regulations in place that protect the rights all users have to access information equally. If your website is not prepared to face these challenges, your company is at risk of losing traffic or even facing legal actions.

  • Why Us?

    We partner with the best ADA compliance organization around, whose work has informed legal decisions at the federal level, using technical team members with disabilities, which is key.

The ADA Compliance Story

Domino’s Pizza was hit with a lawsuit several years ago, and in 2019, The Supreme Court refused to hear the case. While you may not be in the business of making pizzas and think this has nothing to do with your website, the law begs to differ. 

As the plaintiff’s attorney said, “The blind and visually impaired must have access to websites and apps to fully and equally participate in modern society - something nobody disputes.” 

Not only does Domino’s have one huge problem on its hand, it now has two: updating its website, before it gets sued again. 

If Domino’s would have contacted us, none of this would have happened. They would have had a partner who truly had their back. We partner with the best ADA compliance organization around, whose work has informed legal decisions at the federal level, using *technical* team members with disabilities, which is key. They don’t actually implement the ADA compliance, however -- they work with agencies like us who both understand ADA compliance at a deep level, and can implement the changes.

Scanning tools only cover 10 - 30% of all ADA issues!

One of our competitors has gotten into major legal trouble because they tried to “fake it” with in-house knowledge and software-based scanning tools. Real-live human testing is required to uncover all accessibility issues! 

We are your sure-fire gateway to compliance, your key to sleeping well at night, and there is no substitute. Plus, ADA compliance improves user experience and SEO, offering more benefits than just legal protection. There is no better partner to implement this for you, especially since we are a digital marketing agency – this is in our wheelhouse.

The industries with federally-mandated compliance rules are higher ed, federal, and health care, although these ever-increasing lawsuits are actually targeting other industries even more, i.e. industries such as retail or anyone who has eCommerce functionality (like Domino’s) that would disallow someone from participating in the economy.

In Summary

There are government regulations in place that protect the rights all users have to access information equally. If your website is not prepared to face these challenges, your company is at risk of facing legal action and losing traffic. 

Get ahead of the game now and get your ADA compliance consultation. Contact us today!
 

 

Understanding the Americans with Disabilities Act

What is it?

The Americans with Disabilities Act (ADA) is a comprehensive piece of civil rights legislation that prohibits discrimination and guarantees that people with disabilities have the same opportunities to participate in the mainstream of American life. With the advent of the World Wide Web, doors opened up to a whole new universe of regulations, specifically under the ADA's Title III, which protects against discrimination on the basis of disability in public accommodations and commercial facilities. This includes business websites.

 

 

Considerations

Businesses tend to focus only on a handful of possible disabilities to address with their web design, while in truth there is a variety of them to consider:

Legal blindness Low vision
Color blindness Intellectual disabilities
Limited mobility Hearing impairment

 

ADA

What can I do?

Audit your website for compliance issues.

ADA compliance is based on current WCAG 2 standards, which set basic guidelines on web design and structure in order for websites to be fully and properly functional.

By adopting web accessibility best practices on your website or ensuring those in place are working properly, you'll be shielding your business against legal action.

At O8, our team of seasoned experts is fully prepared to carry out a full and extensive audit of your website in order to determine whether it meets the criteria necessary for a smooth user experience for people using assistive technology.

Our audit process will identify any and all issues that might be affecting website navigation for people using assistive technology and offer detailed recommendations on how to address each one.

Our Process:

Our auditing process will comb through every inch of your website to find all potential issues:

1 . Thorough review of website pages:

  • Site-wide header & footer
  • Home page and other key landing pages
  • Sample of content pages that use a common template (e.g. blog posts)
  • Forms
  • Any interactive elements

2 . Four-way review:

  • Attempt to use website with assistive technologies, including screen readers and keyboard navigation, or zoomed in
  • View website with design (CSS) and JavaScript disabled, which roughly emulates what a screen reader would be able to access
  • Run Automated Accessibility audit tools
  • Code review

3. Extensive search for:

  • Items that are not readable for screen readers
  • Elements that are difficult or impossible to access using keyboard navigation
  • Areas with insufficient color contrast
  • Images without alternate text, videos with bad or nonexistent captions, text in images, content presented only in an image
  • Anything that moves automatically (e.g. sliders)
  • Forms that aren’t coded properly
  • Tables that aren’t coded properly
  • Any complex charts or diagrams that aren’t properly described in text.
  • PDF files, which have special requirements
  • Writing issues (e.g. using all caps, non-descriptive links text, incorrect heading structure)
  • Content presentation issues (e.g. using a heading tag to make font sizes bigger; using color only to emphasize text)

Conclusion

Having professionals examine your website is the best way to ensure your digital presence is in full compliance with the features required by the ADA.

It is extremely important to accompany these audits with counsel and advice from legal professionals educated in the subject matter.

By establishing a fully compliant web presence, you will not only avoid future legal troubles, but create a smooth user experience for all your visitors.

If you have questions about ADA compliance or need some assistance, please go ahead and reach out using this form: