Client Overview

About the company: DevOps Institute is a global learning community focused exclusively on all things DevOps with a mission to empower the people who power IT, giving them both the technical and personal skills to truly transform their business with technology. Offering deep practical knowledge, a large professional network, respected certification programs, and insider events, DevOps Institute helps IT professionals embrace and shape the future of IT.

Project description: O8 will provide marketing services in the form of a Search Engine Optimization discovery project and month-to-month retainer with the goal of enhancing SEO and optimizing content to help increase site visits. Following the initial project, a strategic SEO, content strategy, and HubSpot attribution plan will be put into place – based on the exact findings. O8 will also provide clarity around conversions that occur outside of the DevOps Institute website. Specifically, certification exam purchases, event registrations, and access to the new learning platform all take place on separate domains, assessing attribution disconnect.