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Shopify E-commerce Web Design and Development for the General Store of Minnetonka

Brand Refresh, ADA Compliance Updates, and Category Strategy

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About the Company

The General Store of Minnetonka is a 20,000-square-foot retail location in Minnesota that has been in business since 1984. The site receives solid traffic and does brisk business, thanks to its wide selection of high-quality Minnesota-focused products. 

The website needs ADA compliance work, as well as a light refresh of the look, feel, and product category organization. There is also an opportunity to enhance search engine optimization, or SEO, to further increase the traffic to the site.

  • Refresh the look and feel of the Shopify website.
  • Complete ADA compliance fixes.
  • Enhance the UX with optimizations
  • Ensure the site is mobile-friendly.
  • Adjust the menu navigation to match search intent.
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Project Description

O8 will take a Growth Driven Design (GDD) approach, supporting the project and ongoing improvements in agile, two-week sprints. This methodology ensures that we make data-driven decisions and prioritize the key pages first.

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