Shopify E-commerce Web Design and Development for the General Store of Minnetonka
Brand Refresh, ADA Compliance Updates, and Category Strategy
About the Company
The General Store of Minnetonka is a 20,000-square-foot retail location in Minnesota that has been in business since 1984. The site receives solid traffic and does brisk business, thanks to its wide selection of high-quality Minnesota-focused products.
The website needs ADA compliance work, as well as a light refresh of the look, feel, and product category organization. There is also an opportunity to enhance search engine optimization, or SEO, to further increase the traffic to the site.
- Refresh the look and feel of the Shopify website.
- Complete ADA compliance fixes.
- Enhance the UX with optimizations
- Ensure the site is mobile-friendly.
- Adjust the menu navigation to match search intent.
Project Description
O8 will take a Growth Driven Design (GDD) approach, supporting the project and ongoing improvements in agile, two-week sprints. This methodology ensures that we make data-driven decisions and prioritize the key pages first.
