Higher Ed Marketing: Analytics from Start to Finish

3/26/2020

Higher Ed Marketing: Analytics from Start to Finish

Marketers in higher ed are stretched thin, being expected to do more with less amidst increasing competition. They can’t afford to not know what’s working and what’s not. End-to-end funnel insights were once only something most marketers dreamed of, but with the advancement of technology and UI design, it’s easier to implement than most people think. It’s more important than ever to have full end-to-end visibility into the funnel, and this talk will help them get there.