Copy Can Make Or Break Your Entire Business:
We help you generate content that:
Reaches your desired audiences.
Hooks and intrigues.
Connects on an intellectual or emotional level, driving engagement.
Converts quality leads so you can close more sales.
The Mathematics of Content and Copy Conversion
Value propositions are powerful drivers of conversions.
Below is an equation by MECLABS that illustrates exactly what makes people "convert" or achieve a business goal (KPI) on a given web page, ad, or email. It is not an exact formula but rather a "heuristic" or tool to model human behavior:
C = 4m + 3v + 2(i-f) – 2a ©
C = Probability of conversion
m = Motivation of the user
v = Clarity of the value proposition (“What’s in it for me?”)
i = Incentive to take action
f = Friction that prevents taking action
a = Anxiety present in taking action
You can't change the motivation of the user, i.e. why they want what you're selling or why they are searching for what you do. Therefore, the single most important thing you can change is the clarity and impact of your value proposition.
We help you do the right research, then assist in formulating your value proposition(s) across multiple channels.
We talk to the brain!
We write brain-targeted, user-centric copy that addresses your customer’s deep-seated mindset. This type of copy is most likely to sell.
Your Selling Probability = Pain x Claim x Gain x (Selling To the Reptilian/Old Brain)3
We don't just create page copy – we craft a persuasive argument
- We help you create a top-notch value proposition which is so essential to the effectiveness of your copy – “who are you, what do you do, and why should I contact you / choose you / buy your product versus another option?”
- We prioritize and rewrite content based on psychological principles of persuasion such as authority, social proof, likability, and scarcity/urgency.
- We also cater to tested copywriting principles such as being specific, offering service, and telling the full story.