Our Founder's Story: Choosing Excellence
1996: Seth's First Web Design Business
From a young age, Seth was on his computer night and day.
He grew up with the web and the beginning of the internet, digging in and following it closely. Offline, he channeled his creativity through music, art, and a multitude of other endeavors.
At the age of 16, he created a brand and launched a local sales and marketing campaign for his first web design business. There was so much opportunity at the time, but instead, he wanted to "save the world" and pursue an education at Macalester College.
Today: Saving Your World as a Marketer
Years later in his professional life, he found many agencies to be inefficient, narrow-minded, and untrustworthy. He traveled the world, learning seven languages, gained different perspectives...and finally decided he had had enough!
So, in 2010, he created this company as a means of doing better. He set out to ensure our clients are highly sophisticated, supported by the best, and better than the rest.
His version of "saving the world" turned out to be helping marketers do great work, having their backs while supporting great organizations, and making their worlds better in the process.
What You Get With an O8 Relationship
- A partnership that keeps you at the top of your digital marketing game while ensuring your ultimate success.
- Successful, constantly-evolving digital marketing machines rather than one-and-done websites.
- You can hand over the technical, analytical, data-driven parts of digital marketing and focus on what you do best.
- A long-term relationship, business-critical partnership, and an opportunity to work with some of the most honest, talented, friendly people in the industry.
Did you know the internet and related tech ecosystem has a carbon footprint on par with the entire aviation industry? Our mission is to keep websites lean and fast, consuming as little data and bandwidth as possible, which in turn means as little environment-impacting resources as possible while also driving business results -- website speed is crucial to driving marketing conversions, improving overall user experience, and achieving organizational goals.
As a company we maintain a low carbon footprint by utilizing shared office space (co-working), rarely utilizing paper, employing a remote team who does not commute to work, and hiring locally and nearby in a residential part of town – many of our team members walk or bike to work!
Excellence All Around
Our Process: Agile, Iterative and Incremental
Our Team's Expertise
Design, Strategy, UX
- Website Design
- Content Strategy
- Startup Strategy
- User Experience
CMS, Mobile, Tech
- Drupal and WordPress
- Mobile Apps and Responsive Design
- Salesforce, Other Tech
- SEO, PPC, CRO, Analytics
- Digital and Content Strategy
- Digital Marketing Optimization
- Web Hosting
- Support Retainers
- Digital Campaigns
- Staff Augmentation
Some Technologies and Platforms We Love
Origin Eight In the News
We decrease your costs, consolidate knowledge, and drive efficiency
Life at O8 Headquarters
Who We Are
Headquartered in Minneapolis, Minnesota with a Midwest work ethic, we hire the best talent independent of location, allowing us to deliver the best expertise, scale quickly, and work just as well with you remotely as we do with our local clients.
Many reputable companies with mission-critical business needs put their trust in Origin Eight. Clients come to us from other vendors who weren't sufficiently responsive, failed to follow best practices, or did not deliver a solution that drives business value. We frequently rescue websites, often from digital agencies who focus more on creative than technical, who didn't have the tech savvy, technology specialization, and infrastructure to deliver a high-quality, functional, maintainable product.
Not only do we do things right, we do things better – best practices are right only 50% of the time. For the other 50%, we back up our assumptions with extensive data, analytics, split testing, optimization concepts, persuasive psychology principles, brain-based research, and conversion tactics. It's in our DNA.
We’re good, personable people who care about our clients, the quality of our solutions, and each other. We're a fun, young-hearted team who places client services at the top of everything we do.
We incorporate expertise and elegance into our infrastructure, toolset, planning, processes, and the final solutions we create together.
Your Growth, Design, Support, and Strategy Team for Hire
As your growth team, we offer a holistic digital marketing and growth acceleration solution for new and existing websites, digital marketing campaigns, or your digital strategy as a whole, so that you can save time and focus on your daily responsibilities.
As your design team, we design websites, landing pages, and ads that convert. With Origin Eight, you don't just get beautiful designs – you get workable solutions that drive business value. We are truly user-centric and customer-focused, basing our design on neuromarketing and conversion optimization research. We do user testing, pull insights from analytics, implement surveys, look at heat maps, and watch "mouse movement recordings" of people trying to use websites. In short, we test our designs to ensure that they are highly-usable and actually working the way they are intended to.
As your proactive support team, we're just as adept at digital marketing as we are at technology, so our support becomes much more powerful, proactive, and time-saving than what you may traditionally imagine when you hear the word "support."
We're strategic and proactive advocates for our clients, helping you understand where to get started on your journey towards further business growth through digital media. We integrate tightly with client teams, augmenting your staff with ours. We sometimes say that one of our greatest offerings is our clients' ability to "rent our brains", essentially making their own "mind space" bigger and better, thus making our clients better at what they do and look great to their bosses!