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The Origins of O8

Initially, we called ourselves "Origin Eight" as a play on words for "originate." Also, the number 8 could be flipped around like an infinity symbol. We wanted to create infinitely original solutions for our clients.

Over time, our clients kept calling us "O8", which matched our logo, so we listened. Our name-as-a-logo is a slight nod to our state's beloved Prince and his love symbol

Our Founder's Story

Our Founder and CEO, Seth Viebrock, built his first web design business at the age of 16 in the 90's when the internet was still coming together. He would walk into businesses and ask, "do you need a website?" and the answer tended to be "oh, probably — we've heard of those!" 

Seth Viebrock — Founder and CEO of O8

After a good amount of time in the business word, he decided it was time to do better — wanting to follow best practices, constant improvement, and solid processes. It was at that point in 2010 when he founded O8. 

Seth's formal and continuous education has been in economics, biopsychology, human behavior, marketing, sales, and all things digital — UX, SEO, CRO, messaging, HubSpot, neuromarketing.... O8 grew into a technical digital marketing agency naturally with Seth leading not just the company but the strategy, the culture, and the good-natured, smart people that make O8 what it is today. [ Read Seth's full bio ]

O8 teams
O8 Core Values

We take what we do very seriously while ensuring work with clients is fun and rewarding. Our goal is to provide a high level of sophistication, uplifting our clients to do their absolute best while attaining measurable results.

Most important to us:

  • Always doing what's right
  • Improving our own lives as well as those of our clients
  • Constant learning
  • Strong communication
  • Proactivity
  • Travel and cultural enrichment
  • Fun!

Specialized Expertise and Technology Partners

We have specialized expertise in a wide array of technologies and areas of digital marketing.
You can view a full list of our services as well as our technology partners.

Meet the Team

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Becky headshot

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

Danielle Ruess-Saltz

Danielle Ruess-Saltz

Fractional CMO

Philadelphia, Pennsylvania

Tom Headrick headshot

Tom Hedrick

Director, Digital Strategy

Minneapolis, Minnesota


Sam Hollis

User Experience Lead

Delray Beach, Florida

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California


Barbara Davis Haas

Graphic Designer

Mundelein, Illinois

Phil Cave

Phil Cave

Global CRO Expert

Stockbridge, England, United Kingdom



MN Tech Diversity and Inclusion Pledge

Diversity and Inclusion

We are a global, multicultural team spanning and supporting the gamut of human diversity in terms of race, gender, sexual orientation, and neurodiversity.

We have also taken the MN Tech Diversity Pledge and are a certified LGBT Business Enterprise via NGLCC.

Sustainability and the Environment

Sustainability and the Environment

We are committed to a lower carbon footprint by creating lean, fast web experiences and operating without commutes and office space.

Did you know that the internet and the gadgets we use account for 2% to 6% of global greenhouse gases?

Drupal Association - Organization Member

Open Source

Open source software helps mission-oriented organizations and governments worldwide do more with less financial resources while making the web more efficient and secure.

We have contributed to over 40 different projects on, contribute financially to various community events, and advocate for open source adoption.

O8 teams
O8 team in Amsterdam

What You Get In a Relationship with O8

  • An ideal team for all things digital: highly technical, wildly creative and strategic, design-focused, industry veterans in web and digital marketing
  • Proactivity: we just get things done and make less work for you!
  • Account management to ensure you have a proactive partner working for your success and satisfaction
  • Extremely responsive communication
  • Top-notch project management and transparency
  • Enterprise-level support with 24x7 coverage
  • Dedicated capacity for your project
  • Great people: some of the most honest, talented, and friendly folks in the industry

Our Processes

Our Standard Process for Digital Projects

A successful digital project doesn't just happen, it is the result of carefully executing a streamlined process. We take an agile, iterative and incremental approach that has been developed over a decade of experience. This methodology has proven success for projects of all sizes and complexities.

O8 Process - Alignment, Strategy, Discovery, Design, Implement, Optimize

We help de-risk your project via in-depth discovery sessions to help everyone involved reduce uncertainty, share knowledge, plan strategically, and help you prioritize amidst an array of possibilities, options, and stakeholder feedback.

Our Holistic Marketing Framework (DIO™)

Maximize your marketing ROI with our Digital Integrity Optimization (DIO) framework, which delivers expertise and execution in SEO+, UX, and CRO.

Why DIO Matters
  • CRO: What good is more web traffic if it doesn't convert well?
  • SEO+: What good is a high-converting website with no traffic? 
  • UX: What good is a beautiful website that is confusing and unintuitive? 

You need all parts working together for effective digital marketing.