Remote Fractional
Marketing Team

We'll help you build a fuller marketing and tech team at a fraction of employee cost

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Utilized by Some of the Best

How It Works

  • We fill team gaps in skills and resources while producing best-in-class work.
  • Think of us as a powerful complement to your existing team.
  • We make your marketing team more effective, sophisticated, and specialized at what they do, which allows you to do more, adapt to challenging times, and drive ROI!

 

Build Your Team

Staffing a rockstar technical marketing team is expensive and unrealistic for most companies. We've done it so you don't have to, allowing you to extend your team with ours on an hourly basis.

Examples:

  1. You need X hours per month of additional support in web development, high-level marketing strategy, SEO, paid ad campaign management, design, UX, CRM implementation, and so on.
  2. You have certain goals you want to accomplish and need us to build a best-in-class fractional team to help you get there. 

Not sure what you need? Don't worry, we'll help you customize the right team from the following 18 key roles:

Marketing Side

CMO / VP of Marketing
Marketing Manager
Business Analyst
Lead Marketing Strategist
SEO and Analytics Expert
Paid Advertising Specialist
CRO Expert
Copywriter
Graphic Designer

Tech Side

Chief Technical Strategist
Chief Technical Strategist
Chief Technical Strategist
Technical PM
Technical PM
Technical PM
Lead Technical Architect
Lead Technical Architect
Lead Technical Architect
User Experience Designer
User Experience Designer
User Experience Designer
Web Designer
Web Designer
Web Designer
Front-end Developer
Front-end Developer
Front-end Developer
Back-end Developer
Back-end Developer
Back-end Developer
Data Scientist and Analyst
Data Scientist and Analyst
Data Scientist and Analyst
CRM Specialist and Integration Expert
CRM Specialist and Integration Expert
CRM Specialist and Integration Expert

Clients Love Us!

"We hit deadlines and came in under budget. Website visits have increased 40% since our launch in December and our conversion rates have tripled!"

Naomi McDonald

Technological Leadership Institute, University of Minnesota

Naomi McDonald
Naomi McDonald

"The team at O8 has been instrumental in helping our company evaluate our web user experience. From a website redesign, to ongoing customizations to CRO recommendations, we rely on this team to support us in managing a website that meets the various objectives of HelpSystems."

Leila De la Fuente

HelpSystems

Leila De la Fuente
Leila De la Fuente

What You Get

Dedicated Customer Success Manager, your point of contact who's trained in marketing and tech.

Access to our rock star team that fills all 18 roles at a fraction of the cost.

Extremely high retention. The same people stay with you for years.

Access to our infrastructure for remote communication and collaboration.

KPI document with a defined strategy, business objective, and measurable KPIs.

Neuromarketing expertise. We bring brain-based insight to your marketing!

Google Data Studio dashboard to track your marketing metrics, KPIs, and goals.

Advanced expertise in Drupal, WordPress, and other open source CMS platforms.

Need more? Just ask - we accept all challenges!

Contact Us

Answers to questions we commonly hear:

Do you replace marketing team members?

COVID-19 is changing many company dynamics.

Historically we have not replaced anyone and instead have helped make existing marketing teams more effective, helping businesses avoid new hires. However, companies are now faced with a lot more pressure and some tough decisions.

  1. If staffing has been reduced or furloughed, we can often fill gaps at a lesser cost than rehiring.
  2. No matter your situation, we can bring a fresh perspective that can skyrocket your marketing ROI and pump in new ideas to your marketing team.
  3. Since all of our clients are marketing teams at other companies, we know what everyone else is doing right now, and can share ideas. Now is the time to infuse new knowledge, capacity, and ideas into your marketing and digital presence to help you adapt.

I already have several marketing vendors – how is this different from outsourcing?

We have seen companies fire entire marketing teams because they outsourced so much of the work to vendors. These vendors rarely communicate and share knowledge, let alone act as a true extension of your team.

This causes inefficiency to skyrocket, results to plummet, and costs to soar. At a certain point, the CEO asks the marketing team, "what are you actually doing here?"

We call this inefficiency "vendor spaghetti." A fractional team is the best solution to vendor spaghetti. We call this "near-sourcing" since it is very different from outsourcing.  

But I already have a CMO or some of these other roles filled!

Great! Many of our clients do.

But, unless your marketing team has all 18 roles filled and you're hiring to complete the last one, it usually makes more sense to hire a fractional team.  

Why not hire a traditional agency to do this work?

Traditional agencies do not function as an extension of your team. They want to win work and bill hours, whereas your coworkers just want your company (and hopefully you as an individual) to succeed.

We act as your coworkers. If you don't succeed long-term, neither do we. 

Agencies generally want to take entire projects off your plate, whereas we want to help you execute projects – we still want your input, creativity, inspiration, and insider context and company knowledge. Also, many needs aren't even a "project" -- they're simple requests. We help you get those done, too.  

Finally, agencies tend not to be proactive or responsive, and simply do what they're told. They'll get back to you— on their timeline. A good coworker, however, is proactive, responsive, says something when they see something, and gives honest input and helpful suggestions. They know what needs to be done before you even have to ask. 

Do you work with existing marketing teams?

Yes, that's exactly how it works! Your existing marketing team holds the in-house context, internal company relationships, and works as our creative partner. 

We help them be more successful, produce stronger work, stay relevant and sophisticated, and focus on what they do best. Everyone wins!

If anything, we keep the threat of upper management at bay because the marketers we work with start producing better results by working with us! As the company grows, they do bring some of these roles in-house, and that’s ok, we are happy for them when they do!

Why can’t I just hire another marketer?

As digital marketing gets more technical and complex, marketers are wearing too many hats.

It's impossible for them to wear all 18, and painful to wear more than a few.

This leads to burn-out, sub-par results, and marketing that just plain doesn't work.

It's impossible for one person to know and do everything.

I’ve heard of a “fractional CMO” before. How is this different?

Sometimes businesses hire a fractional CMO if they can't afford a full-time, experienced CMO at upwards of $175,000 per year.

You can get the same benefits of a fractional CMO at about half the cost, plus our 18-role team.

Whereas a fractional CMO's revenue is usually spread across one person, ours is spread across a team, so we cost less.

Unless they work with us, a fractional CMO does not have a team like ours at their disposal. Instead, they hire contractors and agencies who: 

  • don’t know you or each other
  • aren't part of a team; aren't part of your team 
  • are more costly and less efficient than a consolidated team
  • don’t share the same knowledge and processes
  • don't share the same desire to serve you