Higher Education Website Design and Digital Marketing

O8 has extensive higher education experience with various educational institutions across the country, specifically in digital marketing initiatives and complex higher ed web design and development with Drupal and WordPress. 

We have a deep knowledge of the CMS platform architecture, design, governance and usability issues that are unique to higher education.

Higher Ed Web Logo

O8 is a proud member of the HighEdWeb Association, the premier international community of diverse digital professionals that are strategically positioned to advance higher education. 

Higher Ed Web Design and Marketing Portfolio

UMN Crookston homepage

Higher Ed, University of Minnesota

  • Drupal website redesign
Website Redesign for UMN Crookston
Image of virtual tour page for Baker University

Higher Ed, WordPress

  • Interactive campus map
  • Video testimonials and admissions forms
  • Making campus accessible, virtually
Virtual University Tour for Baker University
IgnitED Homepage

B2C, Higher Ed

  • 50% YoY increase in organic traffic
  • Registrations up 113% from paid campaigns
  • 4x increase in indexed site pages
UX, Digital Marketing, Design for Ignited
brand graphic

Higher Ed, Migration

  • Updated CMS technology
  • Lowered maintenance cost
  • Improved editor UX + technical SEO
Drupal 8 Website Redesign for Tompkins Cortland Community College
UMN OIT website banner

B2C, Higher Ed

  • Accessibility compliance
  • Improved UX
  • Performance and content optimization
Drupal Migration for University of Minnesota OIT

B2C, Higher Ed

  • Redesigned Drupal website
  • Clinic locator and matching provider bios
  • Flexible and adaptive for easy collaboration
Drupal Redesign for University of Minnesota Physicians


Relevant Capabilities

Let us help you architect, support, or host your next big project or platform.

User-Centered Design and UX

Graphic Design for Higher Ed

  • We keep track of visual design trends and issues of branding in higher education
  • Our design brings a high level of professionalism and uniqueness to your digital presence

Digital Marketing + Tech

  • We have an in-house digital marketing team that is equally as strong as our technical side

Ready to Discuss Your Higher Education Digital Project?


Higher Education Web and Digital Marketing Services

  • CMS platform governance
  • CMS platform architecture
  • Content strategy & governance
  • Hosting architecture and maintenance
  • Usability and accessibility solutions
  • Experience with platform end-users and their various successes and frustrations
  • Consultative relationships
  • Custom infrastructure and module project development
  • High level of involvement in each institution’s success
  • University-wide design and branding initiatives

Are you from the University of Minnesota?
We have a University-Wide Agreement!


About Our Higher Ed Experience

O8 has a deep knowledge of CMS platform architecture, design, governance, and usability issues which are unique to higher education. 

We have worked as technology consultants for institutional decision-making in both web technology and digital marketing platforms. We have trained in-house developers, partnered closely with higher ed marketing, communication, and design teams, and done digital marketing work in the form of marketing strategy, SEO, paid ads, and campaign orchestration for our higher ed clients.

We have designed and built many solutions, from mobile apps to higher ed web sites, often involving open-source platforms like Drupal or WordPress as the main CMS technology.