Digital Integrity Optimization (DIO™) Framework | New Ideas and Opportunities for Growing Companies

Holistic Digital Marketing Makes The Most Impact

Agencies typically specialize in only one or two of the three core areas of DIO. Without all three areas covered, your digital marketing is losing ROI and the opportunity to produce powerful results.

Why DIO Matters

CRO: What good is more web traffic if it doesn't convert well?
SEO+: What good is a high-converting website with no traffic?
UX: What good is a beautiful website that is confusing and unintuitive?

See DIO at Work for You

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One of our team members will get back to you within 60 minutes during normal business hours (M-F, 9am - 5pm CST)

Protective. Helps You Prioritize.

Other firms will specialize in SEO, for example, often reusing cookie-cutter approaches and decimating your UX and conversions along the way, whereas we bring a fresh, holistic, protective approach to the table.

DIO helps prioritize all available problems and opportunities in order of business impact, maximizing your ROI.

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Grow With DIO

13:1 average RIO

Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research

4x conversion rates

Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert

126% higher profits

Companies measuring web and marketing performance have 126% profit improvement over competitors.
— McKinsey

50% more revenue

Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index

How DIO Works

Works for both new and existing websites.

Step 1: Measure

Collect data. Generate innovative ideas.

Heatmaps, gaze plots, preference tests, aesthetics report
Preference tests
Paid ad and organic traffic review
Competitor analysis

We measure what’s important to your users and analyze the data to redesign and re-engineer your digital marketing ecosystem for optimal success

Step 2: Test

Create your custom innovation plan. Ongoing testing.

A clear, defined strategy
Identification of key performance indicators (KPIs)
Specific, actionable steps to achieve growth
Ongoing testing

We collaboratively develop a data-backed, prioritized plan of action to improve your KPIs. Then, we test our ideas and gather measurable proof of positive outcomes.

Step 3: Build

Boost ROI through continuous improvement.

Implementation of identified improvement opportunities
Content and messaging optimizations
Monitoring
Reporting

Incremental improvements can save you from exponential losses. We continuously monitor and improve based on our findings, then report back to you so you can watch your ROI grow.