Holistic Digital Marketing Makes The Most Impact
Agencies typically specialize in only one or two of the three core areas of DIO. Without all three areas covered, your digital marketing is losing ROI and the opportunity to produce powerful results.
Why DIO Matters
- CRO: What good is more web traffic if it doesn't convert well?
- SEO+: What good is a high-converting website with no traffic?
- UX: What good is a beautiful website that is confusing and unintuitive?
See DIO at Work for You
Request a free, 10-minute demo
One of our team members will get back to you within 60 minutes during normal business hours (M-F, 9am - 5pm CST)
Protective. Helps You Prioritize.
Other firms will specialize in SEO, for example, often reusing cookie-cutter approaches and decimating your UX and conversions along the way, whereas we bring a fresh, holistic, protective approach to the table.
DIO helps prioritize all available problems and opportunities in order of business impact, maximizing your ROI.
Grow With DIO
Investments in analytic solutions returned $13.01 for every dollar spent on average.
— Nucleus Research
Emotionally-focused website experiences convert 3 to 4 times better.
— André Morys, Conversion Expert
Companies measuring web and marketing performance have 126% profit improvement over competitors.
Organizations actively using available web and marketing data have 50% higher revenue growth.
— Dell Global Technology Index
How DIO Works
Works for both new and existing websites.
Step 1: Measure
Collect data. Generate innovative ideas.
- Heatmaps, gaze plots, preference tests, aesthetics report
- Preference tests
- Paid ad and organic traffic review
- Competitor analysis
We measure what’s important to your users and analyze the data to redesign and re-engineer your digital marketing ecosystem for optimal success
Step 2: Test
Create your custom innovation plan. Ongoing testing.
- A clear, defined strategy
- Identification of key performance indicators (KPIs)
- Specific, actionable steps to achieve growth
- Ongoing testing
We collaboratively develop a data-backed, prioritized plan of action to improve your KPIs. Then, we test our ideas and gather measurable proof of positive outcomes.
Step 3: Build
Boost ROI through continuous improvement.
- Implementation of identified improvement opportunities
- Content and messaging optimizations
Incremental improvements can save you from exponential losses. We continuously monitor and improve based on our findings, then report back to you so you can watch your ROI grow.
What do you get?
Easily digestible data and insights
Extensive user research
Custom growth plan
Interactive, clickable site mockups*
*if a redesign is a part of the growth plan