Fractional Marketing Team

A: Except in cases of severe underperformance, we generally do not replace existing team members. We are guides and coaches who are there to have your back — we enhance your existing team and make you more effective and better marketers.

The marketers we work with have crucial institutional knowledge and business context that we simply need. Ultimately, the marketers we work with experience greater success and more work-life balance when working with us.

A: Outsourcing can lead to inefficiencies, gaps in communication, minimal visibility, and poor results. Fractional marketing is like "near-sourcing" or “in-sourcing. We collaborate, meet frequently, share results, and channel the power of a whole agency toward your growth and success.

You are working with the best of the best — industry veterans — which means the quality is exponentially better than outsourcing.

A: Great! Many of our clients do. We actually can't / won't replace all of the duties of a CMO, such as their deep integration with your executive team, budgeting and finance-related duties, leadership and culture building, etc.

We realize you may have some of these roles in place, but unless you are an extremely mature organization with a full-fledged marketing team covering all 18 roles of a fully-outfitted marketing department, it usually makes sense to hire a fractional team to supplement and fill in the gaps.

A: There are several reasons why you might choose a fractional marketing team over a traditional agency, depending on your specific needs and company context. Here are some key advantages:

Cost-effectiveness:

• Pay for what you need: With a fractional team, you only pay for the hours or scope of the project you require, making it more budget-friendly than retaining a full-service agency with higher overhead costs.
• No long-term commitments: You can scale the team up or down quickly based on your needs, avoiding the long-term contracts and minimum retainers often associated with agencies.

Agility and flexibility:

• Tailored expertise: You can assemble a team with the specific skillsets and experience you need for your particular project or campaign, rather than relying on an agency's pre-determined set of services.
• Direct relationship and collaboration: You have closer access and communication with the team members, fostering a more collaborative and integrated approach to marketing.

Focus and customization:

• Deep understanding of your business: A smaller team can become more immersed in your company culture and goals, leading to more targeted and personalized marketing strategies.
• Greater control and responsiveness: You have more direct control over the project direction and can easily adapt to changing market conditions or campaign performance.

Additional benefits:

• Fresh perspectives and innovation: Fractional teams often bring diverse experiences and innovative approaches to the table, challenging existing assumptions and driving creative solutions.
• Reduced internal burden: You can offload specific tasks and projects to the team, freeing up your internal marketing resources for other priorities.

A: As digital marketing gets more technical and complex, marketers are wearing too many hats. They can't possibly wear all of them, and it's painful to wear more than a few. This leads to burn-out, sub-par results, and marketing that just plain doesn't work. One person can't know and do everything.

Additionally, hiring another full-time marketer has several drawbacks:

• High cost: You'll be responsible for salary, benefits, payroll taxes, and other overhead costs, typically making it a more expensive option than a fractional team.
• Finding the right fit: Hiring the right person with the appropriate skill set and experience can be time-consuming and challenging.
• Under-utilization of skills: If your marketing needs are not constant, a full-time employee might spend time on tasks that don't fully utilize their skills, leading to inefficiency.

Our fractional marketing team model has several benefits compared to hiring an FTE:

• Cost-effective: You only pay for the hours or project scope you need, making it a more budget-friendly option, especially for short-term projects or smaller marketing budgets.
• Access to specialized expertise: You can choose the specific skills and experience you need for your project or campaign, even if those skills are not readily available in-house.
• Flexibility and scalability: You can easily adjust the team size and services based on your changing needs, avoiding the commitment of a full-time employee.