Minneapolis HubSpot Consulting

There are many reasons why it’s to your advantage to work alongside a Hubspot inbound marketing agency in Minneapolis rather than going it alone. Particularly working alongside O8.

Why?

• O8’s team of Minneapolis Hubspot service professionals knows Minnesota, and the Twin Cities, and can help optimize a wide range of marketing services for your company

• O8 has earned HubSpot Gold Partner Status.

• O8 colleagues have also earned HubSpot Solutions Partner certifications, as well as a variety of other key certifications (email marketing, Growth Driven Design, Inbound Marketing, etc.).

• O8 sets aside half of a day per month for professional development, which is often used to achieve HubSpot certifications.

• O8 has a team of front-end developers and strategists who can set up HubSpot dashboards, marketing automation, and landing pages, in addition to onboarding and training.

• O8 has a team of back-end developers who can integrate HubSpot with Salesforce, Drupal, WordPress websites, and more.

• Finally, we use HubSpot's inbound marketing strategy ourselves, which has tripled our inbound web traffic since we launched it in December of 2020

Others might tout their knowledge and experience with Hubspot CRM. But our status as an official Hubspot Solutions Partner means you get the best of everything Hubspot has to offer without the feeling of being shoved into the deep end of the pool.
 

The Gold Standard

Our Hubspot Gold Star Partner status gives us access to priority support and exclusive resources to educate our team - so we can educate you.

No more performing repetitive digital marketing tasks like social media, email marketing, and lead nurturing, or wasting time on your sales process.

We can help you by replacing repetitive manual processes with marketing automation.

As a certified HubSpot agency partner, we not only recommend HubSpot to our clients, we use it ourselves in our daily sales and marketing operations.

When done correctly, Hubspot can literally transform your marketing initiatives.

According to a 2021 study of Hubspot users, Marketing ROI increased to the tune of 181% higher website traffic and a 159% increase in inbound leads.

The same study pegged increases in sales closed/won at 92%.
 

Grand Unification

Hubspot’s CRM platform helps your sales and your company grow with multiple Hubs that work together in a multitude of ways to give your marketing initiatives a step up. HubSpot’s industry-leading features and tools make it easy to scale sales and marketing processes across a wide array of industries and boost your brand’s boldest initiatives.

Whether you pair the marketing and CMS hubs or team up the marketing, sales, service, and CMS hubs.

More hubs = more growth.
 

Your Personal Tour Guide

But, how do you know which combination is the sweet spot for your company? That’s where we come in. As a leading Hubspot solutions partner, we’re fully versed in everything that Hubspot can do for you. We know just how to leverage its countless tools to meet your precise needs.

We evaluate your business. We identify the ways in which Hubspot’s tools can best support your team members’ needs and initiatives. We work with you to configure those tools with automated workflows, integrate your contacts, and show you exactly how it all works together.

Even the best tool is only as good as your ability to use it. As your dedicated Hubspot solutions partner, we make sure you’re not at the mercy of trial and error.

To get you started on the right foot, we’ll guide you on how to flex your best marketing Hub muscles: you’ll get recommendations on how to utilize your data in Hubspot, learn how to create automation and nurturing processes, and get best practices around lead generation and qualification - all with your business objectives in mind.

Our best-in-class onboarding process means:

• We directly align deliverables in your Statement of Work with tasks in our task management system. We establish who will complete them, when they will be done, and how many hours it will take to complete them.

• We equip your team with an intuitive task management system that allows you to see tasks move from inception to completion - and communicate with us every step of the way.

• We custom-build your fractional O8 marketing team to fill gaps in your own marketing team with just the right personnel.

• We conduct an intricate discovery process to understand exactly who you are as a business and what marketing and website opportunities will benefit your business most.

• Transparent billing lets you see exactly how your hours with us are being spent.

By bringing your team together with O8 and Hubspot you get a supercharged approach that brings together all of the moving parts and intricacies of digital marketing to optimize your marketing initiatives as a whole.
 

Hubspot Digital Marketing FAQ

Q: How can O8 and Hubspot help with web design and development?

A: Hubspot gives you comprehensive and user-friendly tools for website design and development. No need for HTML wizards. Work with or without web developers according to your capabilities. Their CMS tool lets you easily create website pages. It lets you customize them for every visitor across every device. And you can optimize them to be equally effective on any device.

Q: How can O8 and Hubspot help with SEO?

A: With O8 and Hubspot, you get expert assistance:

• Planning your SEO

• Optimizing your content

• Measuring real return on investment

• Taking your rightful place at the top of search results

• Outranking your competition

Q: How can O8 and Hubspot help with content marketing?

A: Hubspot is your one-stop shop for content marketing, with tools to help you easily embed all kinds of content into your website and optimize it for SEO with metadata and other important SEO analytic tools.

Q: How can O8 and Hubspot help with email marketing?

A: With Hubspot’s built-in tools, you’ll create emails tailored for conversion while CRM tools give you the insight to create personalized emails that your contacts will read (and act on).

Q: How can O8 and Hubspot help with social media?

A: HubSpot helps you keep tabs on all interactions and audiences on your social media profiles. It targets specific audiences with messaging personalized using data from your contact database in your CRM as well as data from your Marketing Software.

Q: How can O8 and Hubspot help with Google Ads?

A: Hubspot’s Google Ads Keyword Planner helps hone your keywords to a fine point and aim them directly where you need them to go. We’ll harness this tool and guide you through the intricacies of Google Ads every step of the way. Together we’ll build the kind of traffic that takes you from where you are to where you need to be.
 

Web Design And Development

Hubspot gives you comprehensive and user-friendly tools for website design and development. Work with or without web developers according to your capabilities. Their CMS tool lets you easily create website pages. It lets you customize them for every visitor across every device. And you can optimize them to be equally effective on any device.

• Use their what-you-see-is-what-you-get drag-and-drop editor.

• Choose from an endless selection of templates and customize them to your needs.

• Track visitors to your site and leverage CRM data for personalized digital experiences.

• Optimize your website with adaptive testing.

• Analyze and identify which types of content are driving the most views with contact attribution reporting.

• Create multi-language content.

• Use Hubspot’s conversation platform for messaging tools and context that allow personalized, unlimited, personalized conversations with site visitors at scale.

• Easily embed, manage, and host video content.

• Add links to easily receive and process payments.

We can also help you efficiently migrate and redesign your existing site.

You can build the best website in the world (and do it much more easily with Hubspot), but if it’s clicked in the woods and nobody sees it, is it really there?

Search Engine Optimization (SEO) helps ensure that as many eyes as possible are focused on what you have to say. And Hubspot gives you all the tools you need to optimize your SEO footprint.
 

Words, Words, Words

With Hubspot, you can:

• Plan your SEO

• Optimize your content

• Measure real return on investment

• Take your rightful place at the top of search results

• Outrank your competition

SEO tools are seamlessly integrated with Hubspot so you can:

• Learn to optimize your content for search in one centralized location.

• Build search authority by planning your content strategy, discovering the topics that matter to your customers, and ranking for them.

• Generate detailed reports to measure your performance and identify your search ranking

And O8 will be right there with you to help guide you through the process.
 

Content Marketing

Forbes defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
 

Your Content Library

Content marketing is blogs, videos, e-books, webinars, articles - any kind of content that you can imagine that might drive eyes and ears to your website and make it a more welcoming and useful place for your audience to hang out.

Hubspot CRM is your one-stop shop for content marketing, with tools to help you easily embed all kinds of content into your website and optimize it for SEO with metadata and other important SEO tools.
 

Email Marketing

The key to successful marketing is communication. And no matter how many times someone declares its demise, email is not going away any time soon as an effective way to speak to your target audience.
 

Know Your Audience

With Hubspot’s built-in tools, you’ll create emails tailored for conversion while CRM tools give you the insight to create personalized emails that your contacts will read (and love).

Hubspot’s email marketing tools include:

• A drag-and-drop editor to easily create and modify your content

• Ready-to-use templates that can be customized to align with your needs

• A CRM tool that tailors your email, not just to your overall audience, but to each individual recipient

• Email scheduling, so you can be assured that your message will hit those inboxes without having to remember when to hit “send”

• Secure and regulation-compliant storage of any data that comes back to you from your customers to ease your (and their) mind that their privacy is protected
   

Social Media

We can all agree that social is a vital component of any modern digital marketing initiative.

HubSpot helps you keep tabs on all interactions and audiences on your social media profiles. It targets specific audiences with messaging personalized using data from your contact database in your CRM as well as data from your Marketing Software.
 

Social Butterfly

With HubSpot, your entire social media strategy is managed from one central location — from planning to sharing to analysis.

HubSpot’s Social Media Management software also turns your content offers into social posts. It schedules posts weeks in advance and monitors keywords that are trending and relevant to your brand and audience. 
 

Google Ads

In the high-stakes bidding frenzy that is Google Ads, Hubspot’s Google Ads Keyword Planner is your ace in the hole. It helps hone your keywords to a fine point and aim them directly where you need them to go.

We’ll harness this tool for you to guide you through the intricacies of Google Ads. Together we’ll build the kind of traffic that takes you from where you are to where you need to be.
 

Google Precision

The Hubspot Google Ads Keyword Planner helps you:

• Generate keyword ideas: Simply enter a few keywords that you’ve brainstormed yourself, and the tool responds with a comprehensive list of related keywords that tell you what readers want to know. You’ll also gain important intelligence like average monthly searches, competition, and the average PPC (pay-per-click) bid range.

• Look at search volume: Another vital bit of information in this report is the monthly search volume (MSV). While Google only gives you a wide range for this number, Hubspot’s Plan Overview section shows you a much more specific number under its “impressions” heading.

• Analyze search intent: Knowing the keywords is just the beginning of the battle. You also need to know why readers are searching for that keyword. It’s a pivotal factor in ranking. And Hubspot helps you find it.

• Plan search engine ads: The keyword planner gives you everything you need to create Google ads right through the Hubspot portal.

• Discover competitor keywords: It’s always vital to know as much as possible about what the competition is up to. The keyword planner lets you enter a competitor’s URL into the keyword search bar to see exactly what keywords the competition is ranking for.
   

Project Management

Obviously, Hubspot is no one-trick pony. It provides you with a long list of tools for web, social, SEO, content, and more. But, when you’re busy creating and perfecting all of these marketing efforts, it’s easy to get bogged down in the details and lost in the intricacies of managing all those projects.

Luckily, Hubspot is there to handle project management headaches as well.
 

Platform Parkour

Why keep switching between, and trying to coordinate, multiple platforms to keep your teams in step and marching in the right direction together? We’ll show you a simple, convenient, and robust productivity tool that lives right where you’re already working - in Hubspot.

Hubspot product management features include:

• Providing one place for all your tasks, files, and communication

• Setting due dates, assigning owners, adding attachments, and linking to other tools like blog posts and site pages - all within Hubspot

• Turning any project into a template or using templates provided by Hubspot to easily launch future projects without reinventing the wheel

• And more...
   

Workflows

Workflows are a powerful and no-hassle method to manage and nurture your marketing database as you shepherd leads through your funnel.

On the email side, Hubspot Workflows harnesses HubSpot’s list segmentation tool to help you construct ultra-specific lead segments to be targeted with customized campaigns.

You can:

• Send automated welcome emails to all new customers

• Omit leads with a “gmail” address from your marketing campaigns

• Nurture new whitepaper leads in different ways depending on their industry and company role
   

Expert Assistance

Speaking of lead nurturing, Workflows fully automates that process to free you up for other important tasks.

• Whip up highly customized, robust lead nurturing emails with Workflows

• Easily add as many email messages as you’d like to a workflow

• Include granular, down-to-the-minute delays such as adding users who’ve completed your campaign to a list of follow-up to-dos
   

You’ve Got Mail

But it’s not just a lead-nurturing tool. Workflows are directly integrated with HubSpot’s email tool so you can easily:

• Create customized emails catering specifically to each lead

• Manage templates, tweak and test your message and build your emails from within one easy-to-use, powerful interface

• Harness HubSpot’s powerful and detailed analytics tools to see which leads opened which messages, when, which links they clicked on, and what subsequent actions they took
   

A Clear Path Through The Funnel

And move beyond emails to automate common marketing processes, moving all those leads efficiently (and scalably) through your funnel.

• Change a lead’s lifecycle stage as a result of specific actions taken

• Transfer a lead to Salesforce when specific qualification thresholds are met

• Send a webhook to another system notifying it of a new contact
   

Salesforce

With Hubspot’s Salesforce integration, you get a powerful, fast, and reliable way to integrate your databases with no special setup required.
 

Not just integration: Optimization

Benefits of this no-fuss integration include:

• Keeping sales and marketing databases harmoniously coordinated with bi-directional synch

• Sending vital lead intelligence to your sales team

• Supercharged revenue reporting and lead intelligence

• Split-second setup with no technical knowledge required

• A dedicated team of engineers maintaining and improving your integration

• More easily personalizing marketing emails using data from Salesforce
   

Apps

It’s not easy to create a cohesive customer experience and manage data across your tech stack.

HubSpot’s App Marketplace makes it easy for you to quickly find and connect any integrations you might need to run and grow your business. 
 

The Right Fuel for Your App-etite

Hubspot has worked hard to meet the needs of ever-growing companies like yours with APIs that allow a multitude of companies to build app integrations ranging from media to marketing to workflow integrations.

Their Operations Hub makes the bi-directional flow of information between apps a reality, so no matter how many apps you integrate, your data is always consistent and up to date.

Want to become a Hubspot App Partner? Hubspot makes it easy by providing assistance with distribution, developer support, and a growing, connected, supportive community to help you on your journey to join an app economy projected to reach $4.2 billion by 2024.

If you really want to grab the bull by the horns and take advantage of everything Hubspot has to offer, your best bet is to partner with someone who specializes in Minneapolis Hubspot Consulting.

That’s us.
 

A Squadron of New Teammates

By choosing a dedicated partnership with O8, you get more than just the generic training materials provided by Hubspot to all its users. You reap the benefits of experienced, hands-on professionals with the knowledge, expertise, and immersion in local market conditions to answer questions specific to your business and your unique needs.

Don’t take our word for it, though. Plug your info into the form to find out exactly what O8 can do to make the most of your Hubspot experience.

It’s not just Hubspot. It’s your Hubspot.