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Outsourced Marketing Services, In-House Quality

Marketing muscle, minus the payroll: Get expert firepower without the full-time cost.

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Overcoming Outsourced Marketing Challenges

Finding reliable outsourced marketing services can often feel overwhelming and fraught with uncertainties.

Navigating Outsourcing Obstacles

Before settling on the right marketing agency, you're likely facing several significant concerns:

  • Mismatched Expertise: Will the agency truly understand and effectively address your unique marketing needs?
  • Inconsistent Communication: How can you ensure ongoing, clear communication despite potential time zone and cultural differences?
  • Transparency and Accountability: Is the agency clear about costs and committed to demonstrating measurable results?
  • Integration with Existing Teams: Can the outsourced team integrate smoothly with your in-house marketing efforts without disruption?
Leigh Anne Godfrey, VITAL WorkLife testimonial

Your knowledge, skill, and flexibility are amazing. You are truly an extension of our marketing team, allowing us to do so much more than we could on our own. We love working with you and look forward to doing so for years to come.

Leigh Anne Godfrey
Senior Marketing Manager

Costs Compared to Full-Time Employees

Building your dream marketing team shouldn't break the bank. Traditional full-time hires come with hefty salaries, benefits, and office space costs, often exceeding your immediate needs, while outsourcing is plagued with quality issues. But there's a smarter way: fractional marketing teams.

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Fractional Marketing

Fulltime hires icon

Full-Time Hires (FTE)

Marketing Team Cost

$68k-$102k per year

2 to 4 experts with varying skill sets

$250k-$500k per year

2 to 4 Full Time Employees

Marketing + Tech Team Cost

$102k-$136k per year

4 to 8 experts with varying skill sets

$500k-$1M per year

4 to 8 Full Time Employees

Benefit Analysis

+ Flexible: Month-to-Month Contract.

+ Done for You: Project and team member management.

+ The Power of a Team: Fast execution, redundancy, shared brain power, strategic thinking, and new ideas.

+ Reliable: Track record of success and industry expertise.

- Additional Costs: Benefits, payroll taxes, PTO, employee infrastructure.

- Ramp-up Time: Interviews and onboarding.

- Risks: Underperformance, employee churn, lack of strategic thinking.

Proven ROI Yes Maybe
Onboarding Time Days Months

Specialized Technical Expertise and Partnerships

We have specialized expertise in a wide array of technologies and sophisticated technology partners.
You can view a full list of our services.

David Wargin

...we continue to rely on O8 for their professionalism, expertise and long-term support. They are a valued partner and, in our view, an extension of our marketing team.

David Wargin

Your Alternative to Outsourcing

Why bet on traditional outsourcing or old-fashioned marketing agencies when you can invest in actual, measurable results with a fractional marketing team? With O8, industry veterans fill every marketing and technical gap for less than it costs to hire a full-time employee. 

Seth headshot

Seth Viebrock

CEO and Marketing Engineer

Minneapolis, Minnesota

Alison LaPoint Krahn

Alison LaPoint Krahn

VP, Client Experience

Minneapolis, Minnesota

Karen headshot

Karen Pomazal

VP, Client Strategy + Marketing

Naperville, Illinois

Andy headshot

Andy Keith

VP, Digital Marketing

St. Louis Park, Minnesota

Cory Docken Profile Picture

Cory Docken

VP, Business Development

Minneapolis, Minnesota

Becky headshot

Becky Inglis

Director, Project Management

Boise, Idaho

Patrick headshot

Patrick Hinchcliff

Development Lead

Denver, Colorado

Danielle Ruess-Saltz

Danielle Ruess-Saltz

Fractional CMO

Philadelphia, Pennsylvania

Tom Headrick headshot

Tom Hedrick

Director, Digital Strategy

Minneapolis, Minnesota


Sam Hollis

User Experience Lead

Delray Beach, Florida

Nate McBride headshot

Nate McBride

Content Director

Los Angeles, California


Barbara Davis Haas

Graphic Designer

Mundelein, Illinois


Challenges That Fractional Marketing Can Handle

Digital Marketing Strategy

Imagine having a customized, industry-best online marketing strategy by an experienced, world-class marketing team with internal knowledge of your organization. Fractional marketing teams pair senior marketing roles with your in-house marketing team, supplementing and improving your marketing efforts and strategy as a whole.


Content Creation and Content Marketing

Skip the outsourcing maze and grab the content gold. Fractional teams cut agency bloat and offer seasoned writing, video production, graphic design, and more, all backed by a rock-solid content strategy, brand alignment, SEO, and content marketing efforts. We employ the latest AI tools along with subject-matter-expert copywriters, all without sacrificing quality.

Content can easily overwhelm marketing teams. You can get content marketing expertise on-demand, paying only for your needs. There is no overhead, no bloated retainers, just fresh, targeted content that fuels your marketing engine and delivers measurable results. 

Analytics and Reporting

How do you justify spending on marketing agencies and contractors without proof of their value? While agencies can offer time sheets and allocation information, fractional marketing team members meet the exact expectations of their in-house counterparts. You get one system for tracking ROI—no more toggling back and forth, comparing and contrasting.


Website Design and Development

Web design and development is often the most technically challenging area of digital marketing and is often outsourced to a low-cost overseas provider. But scattering and skimping on design and development often results in inconsistent work and tech debt.

A fractional marketing team is embedded in your organization and can bring consistency, accountability, and transparency to your web design and development—not to mention beautiful results that move your business forward.


Search Engine Optimization

Search Engine Optimization (SEO) is a core component of any digital marketing plan. Unless you’re lucky enough to have someone with extensive SEO expertise in-house, your business needs an expert’s help to navigate SEO’s evolving challenges. A fractional marketing team can roll their expertise into your existing team operations, KPIs, and goal-oriented dashboards. 

Digital Advertising and PPC

Like SEO, digital ads and PPC are part of a highly technical field that is continually developing. It would take a substantial marketing budget to justify the employment of a full-time employee devoted exclusively to the operation of digital advertising and PPC.

In-house teams must know the fundamentals of pay-per-click (PPC) and programmatic ads, bidding, and budgeting. A fractional team can co-create and continually optimize your ad campaigns.

Social Media

B2B brands often rely on agencies or contractors for social media marketing tasks, audits, and paid marketing campaigns. Social media can seem robotic, feature inconsistent messaging, and not hit goals such as brand awareness or lead generation without detailed access to day-to-day activities and multimedia resources.

It usually takes an internal team member to establish an editorial calendar with genuine consumer, employee, and stakeholder feedback. Fractional marketing professionals have the content marketing know-how and internal team visibility to own these initiatives.


Email Marketing and SMS

Fractional marketing brings seasoned email and SMS heroes to your corner, not an outsourced campaign that could damage your reputation and email deliverability. Our pros seamlessly blend into your team, crafting campaigns that resonate and convert. Let fractional expertise deliver inbox brilliance and watch your brand take flight.

And Much More

Please have a look at our services for an idea of all we can offer.